Sonja Selvig

Director, Customer Success @ Faire

About

I lead Faire's Apparel customer success org — the largest category on the platform — managing $400M+ in annual GMV across 1,300+ enterprise brand partners. What keeps me energized at work is pretty simple: the people. Coaching and developing my team, building real relationships with partners, and finding ways to translate all of that into results. I've spent the last decade doing exactly that at marketplace companies — guiding restaurant partnerships through two acquisitions (Zesty into Caviar (at Square), then Caviar into DoorDash), launching new markets, and most recently scaling a CS team at Faire that has been the top-performing team on the floor for four consecutive quarters. People leadership is the part of my job I care about most — coaching ICs, developing other managers, and watching people I've hired grow into leaders themselves. I'm also excited about what AI can unlock for CS teams — I've been building AI-augmented workflows into how my team operates, from smarter call coaching to streamlined forecasting, and I know we're just scratching the surface.

Country

United States

City

San Francisco

Industry

Wholesale

Skill

Account Management, Wellness, Nutrition, Program Management, Public Health, Nutrition Education, Clinical Nutrition, Medical Nutrition Therapy, Nutritional Counseling, Epidemiology, Program Development, Healthcare, Clinical Research, Prevention, Health Education, Research, Weight Management, Public Speaking, Fitness, Program Evaluation

Experience

Director, Customer Success

Faire

2023-8 - Present · 3 yrs 2 mos

San Francisco, CA

Leading one of Faire's largest and most strategic categories, I partner with top apparel brands to drive revenue and support small business growth. Manage a team that's been Faire's top-performing CS pod for four consecutive quarters, with experience developing both ICs and people managers.

Senior Manager, Customer Success

Faire

2021-8 - 2023-9 · 2 yrs 2 mos

San Francisco, California, United States

Managed customer success teams across Apparel and Food & Beverage in North America, led the launch of a first-60-day onboarding team, and built the customer success team for Faire’s Australia expansion, partnering closely with product, program, and strategy teams to scale impact.

Senior Manager, Strategy & Operations

DoorDash

2021-2 - 2021-8 · 7 mos

Led merchant onboarding and customer success for DoorDash’s new online ordering product, Storefront. Drove strategic growth, managed key accounts, and played a key role in building a new revenue stream—hiring and scaling the team from the ground up.

Senior Manager, Restaurant Operations

DoorDash

2019-11 - 2021-2 · 1 yr 4 mos

Managed a team handling catering restaurant onboarding, account management, and menu planning, driving sales growth while ensuring high customer and restaurant satisfaction.

Restaurant Operations Lead, Caviar for Companies

Square

2018-9 - 2019-10 · 1 yr 2 mos

San Francisco, California, United States

Led the expansion of our corporate catering program into its first new city and managed customer success for flagship SF restaurants. Developed and executed the strategy for onboarding high-profile restaurants, driving sales growth and operational efficiency across both cities.

Head of Nutrition

Square

2018-4 - 2018-8 · 5 mos

San Francisco, California

Launched and led the company’s first-ever nutrition team, developing innovative programs to help customers discover healthier food delivery options tailored to dietary needs and ingredient quality.

Head of Restaurant Partnerships & Operations

Zesty, Inc.

2017-10 - 2018-4 · 7 mos

San Francisco, California, United States

Led our Restaurant Partnerships team through the acquisition of Zesty by Caviar (Square), reporting directly to the CEO. Oversaw a multiple teams including restaurant partnerships, nutrition, menu development, and our in-house commissary kitchen.

Manager, Nutrition

Zesty, Inc.

2016-2 - 2017-10 · 1 yr 9 mos

San Francisco, California, United States

Nutrition Specialist

Zesty, Inc.

2015-12 - 2016-2 · 3 mos

San Francisco, California, United States

Clinical Outpatient Dietitian

Massachusetts General Hospital

2012-9 - 2015-12 · 3 yrs 4 mos

Greater Boston Area

Provided personalized nutrition care at the top-ranked U.S. hospital, specializing in weight management and complex diets. Conducted outcomes research, authored academic publications, and supervised dietetic interns within a multidisciplinary team.

Research Program Coordinator

Johns Hopkins Bloomberg School of Public Health

2012-2 - 2012-8 · 7 mos

Baltimore, Maryland Area

Led a public health nutrition study in a major Baltimore supermarket. Developed nutrition criteria, created promotional materials, conducted surveys, and managed IRB protocols and research teams.