sonia lapointe

Establish and monitored measurement tactics through Google Analytics. Prepared monthly report of website performance and efficiency in order to monitor marketing campaign ROI. Managed and executed the company’s online social media marketing campaign.

Accountable for the successful delivery of major digital campaigns and cross-functional initiatives involving digital. Ensured that proper objective and goal setting took place, and drove the team to meet milestones, remain within budget, and ensured quality delivery that supported sustainability.

Monitored social media activity and created content for clients’ websites and social media platforms. Monitored and analyzed information gathered through Google Analytics for clients’ websites (click through rate, cost per click). Prepared, proofread, and created content for publishing materials and advertising. Worked with the creative designer, graphic designer, account manager, and senior digital producer to tie together ideas and edit/build on existing content.

Oversaw, executed, optimised and analysed client campaigns and strategies in order to drive consumer engagement, increase online customer acquisition and reach client goals.

Facilitated and managed the effective delivery of digital campaigns and managed the company’s online brand to ensure consistency across all digital channels. Responsibilities include campaign planning, optimisation and reporting via SEM, social media, remarketing and email channels.

Honours – Baccalaureate of Commerce (Marketing) September 2008 – April 2012 Completed graduating year abroad in Australia