Sonia Ferrer Rentero

I help B2B Startups and SMEs grow and multiply their sales. Here's how: ✅ Designing commercial and GTM strategies that combine demand generation, sales processes, and funnel optimization. ✅ Building scalable acquisition and conversion systems that generate pipeline more predictably. ✅ Adapting each project to the company's specific context, market, and growth goals. ✅ Drawing on my experience leading GTM strategy across 6 European markets as Sales Director, plus results achieved with 35+ startups and SMEs since January 2024. 🤝🏽 Some of my happy clients: Shakers, NeuralTrust, Clasing, EvolMind, Andy App, StockCrowd, and Garem Tech. Read their reviews at https://ventasconsoniaferrent.com. 📩 Let's talk?

Sales and GTM professor in the "Startups Creation and Management" Masters program, as well as in other sales and GTM bootcamps.

Supported Trainingym's international expansion as a Fractional Marketing & Sales Director, leading the joint go-to-market strategy across Spain and LATAM. - Designed and implemented scalable demand generation strategies across organic and paid channels - Led creative direction across all stages of the funnel - Aligned and managed cross-functional marketing and sales teams - Integrated AI across multiple funnel stages, reducing operational costs and driving team-wide efficiency

x2,5 revenue FY22 -> FY23 Key responsibilities: • Leading a team of 180 managers and sales reps across 6 European markets. • Closing and Generation for Outbound sales EMEA • Sales Strategy (Go-To-Market): metrics, budgeting, action plans • Coaching and motivation • Innovation and improvements (processes, trainings, optimisation...) • Responsible for the creation of the 2024 Factorial Sales Playbook • Synergy with other teams: Product, AMs, Partners, Brand and Marketing, People, etc.

Increased Area Target consecution from 60% to 115% in 4 months and kept it >100%. Key responsabilities: • Revenue and Generation for Outbound Sales Southern Europe • Sales Strategy (Go-To-Market): metrics, budgeting, action plans • Providing coaching and training to a team of 80 people. • Innovation and improvements (processes, trainings...) • Hiring • Synergy with other teams: Product, AMs, Partners, Brand and Marketing, People, etc.

Team Quota attainment: Q1: 139% Q2: 133% Key responsibilities: • Kickstarting the first AE-OB team in Factorial • Strategy for Factorial Outbound sales • Sales Enablement • Motivation and coaching to the team • Hiring and Onboarding • SDR - AE alignment • Synergy with other teams: Product team, AMs, Payroll Partners, Brand and Marketing Teams, People Team, etc.

Top performer and 184% quota attainment in FY 2021. Key responsibilities: • Understand the potential clients' pains and needs in our first meeting • Help them find the specific solutions that satisfy their HR and Administration-related needs through Factorial HR • Create new workarounds and use cases for Factorial HR • Provide them with techniques and strategies to improve the productivity of their HR department through innovation and digitalisation • Make a professional Follow-up and resolve all the objections of the client • Negotiate final stages of the collaboration and close the deal • Collaboratively worked with many stakeholders to support Factorial HR growth: SDRs, AMs, Payroll Partners, Brand and Marketing Teams, People Team, etc.

- Investigate and find potential clients for Factorial on Linkedin, Databases, etc - Reaching out to these potential customers and understand their pains and needs - Providing them with a customer focused first impression of Factorial - Coordinating their agenda to the agenda of one of our Account Executives so that they can continue valuing Factorial HR as a solution for their company

- Managed social media channels and online community engagement - Updated website and newsletters with new content and campaigns - Created and curated content aligned with brand voice and audience interests

- Generated qualified leads and drove app downloads through targeted campaigns - Designed and implemented partnership strategies to boost brand visibility - Built online marketing strategies from scratch and optimized performance based on KPIs - Managed paid media campaigns and oversaw SEM & SEO initiatives - Wrote high-converting copy for ads, website, and blog - Created and published blog content to support inbound marketing efforts

- Sole marketing lead in the organisation, owning all comms initiatives - Planned and executed communication campaigns for official events - Led event promotion, attendance outreach, and on-site networking - Developed corporate branding assets and messaging - Wrote copy for web, newsletters, and internal communications

- Marketing: Personal Branding Final Thesis with High Distinction - Business: Multidisciplinary Final Thesis. Innovation Project in collaboration with the leading Spanish media group, Atresmedia. - International Exchange Year at the University of Technology of Sydney - International Exchange Year at Hochschule München - Rotterdam International Business Week. Risk Management Challenge winner.

Level 2 Accredited by ICF (International Coaching Federation) Accredited by ASESCO (Asociación Española de Coaching) Topics covered: * Professional and Personal Coaching * Development of soft skills (time management, leadership, proactivity, active listening...) * Action Plans * NLP * Neuroscience * Emotional Intelligence * Limiting and Empowering Beliefs * Working towards excellence * Empathetic listening and assertivity

Practitioner PNL Certified by the NLP Spanish Association (AEPNL) * Professional and Personal coaching * Emotional awareness and management * Empathetic communication * Active listening * Unconscious mind * Specialisation in NLP

International Exchange Year - Marketing Degree

Business Exchange year in Munich (ERASMUS+).