Sonia Wu

Partner with the General Manager to oversee and manage business operations across EMEA and ANZ markets. Drive retail management excellence and optimize store performance. Partnering with iconic retailers like Harrods, fnac, Capi, Selfridges, Disney Stores, and Hamleys, we specialize in transforming retail spaces. We combine creative vision with operational precision to deliver excellence across window displays, in-store displays, and pop-up campaigns, ensuring optimal store performance and an unforgettable customer journey. Strengthen client relationship management to ensure long-term partnerships and customer loyalty. Lead market operations and strategic initiatives to expand brand presence in key regions.

Key Account Management: Work closely with major consumer electronics retailers including Fortress, Broadway, and CSL. Retail Excellence: Optimized in-store visual merchandising and display standards to enhance brand presence. Channel Marketing: Drove strategic channel marketing campaigns and promotional activities to boost sell-out. Relationship Management: Maintained strong stakeholder relationships and significantly increased brand awareness across key retail networks.

The leading action cameras company.