Sonia Sacadura Fernandes Tomaz

Key Mission: As a boutique consultancy, we elevate assets and brands by delivering tailored advisory and consultancy solutions across diverse markets, with a special focus on luxury and real estate. Our expertise spans asset management for individuals and brand building for businesses. Through strategic project management and exclusive venture oversight, we craft creative, bespoke solutions that drive lasting, meaningful differentiation and value—transforming both individuals and enterprises from mass market to luxury sectors.

Key Mission and Project Launch and implement Keller Williams Luxury in Portugal. Achievements: Successfully launched Keller Williams Luxury in Portugal. Built Keller Williams Luxury community in Portugal, connecting local and international community networks. Created strategic guidelines and promotional tools for the brand in Portugal. Drove brand awareness and growth for KW Portugal.

Key Mission: To Restructure Guerlain commercial positioning in the UK, building its commercial strength and unique positioning and preparing the brand for the biggest ever launch in the UK. Main Projects and Responsibilities: • New commercial strategy, channel distribution optimization, team senior restructure and recruitment. • Commercial terms restruturing and CAPEX investments reviews across the major retailers (Harrods, Selfridges, House of Fraser, Debenhams, John Lewis, Boots, TPS, TFS, Escentual and Feelunique) Key Achievements and Recognition: • New business model and structure. • Significant increase of retail performance accross all accounts and distribution by over 200%. • Launched Mon Guerlain in 2017, scoring as the 4th best frangrance launch in the UK for 2017.

Key mission: Directly reporting to the Commercial Director and Board, and responsible for a team of 6 direct reports had as main mission to develop and execute new channel strategy across Convenience, Wholesale and Food Service Channels which culminated in Heading up Revenue Management (Jun13 to March 14). The later role, included multi-million pound budget management, including Promotional Strategy, Channel Strategy, Trade Marketing Strategy, NPD P&L improvement, and Field Team Management. Managed a team of 6 direct reports. Main Projects and Responsibilities: • Commercial strategy, defined bespoke channel plans and NPD P&L modelling to support strategic decisions for the Company Board. • New growth strategy for the Convenience, Wholesale and Food Service channels. • Promotional and trade marketing strategy for the company across all channels. • Field team management. Key Achievements and Recognition: • Significant additional net revenue within convenience scope, with significant share gain of distribution for overall Convenience. • Implemented, from conception, businesses multi-channel strategy and promotional strategy.

Key Mission: Managed the accounts for Sainsbury, Waitrose and Ocado account value of circa £24M and High Street sector, including Boots, Superdrug and WHSmith. Sales point of contact for Evian brand/sales activation across the Grocery accounts and online. Key Achievements and Recognition: • Positioned DWUK within Boots’ Top 50 Suppliers. • Significant incremental volume and value sales growth for Boots account. • Won Danone UK Award for “Best in Class Sales Activation” with Boots project.

Key Mission: Definition of Health Marketing strategy and structure for Danone Waters UK: cross-functional role liaising with 12 different stakeholders including French Headquarters. Key Achievements and Recognition: • Created Health Marketing platforms, including in-store shopper marketing solutions, a training kit. • Trained all Danone UK employees to support Health Marketing internal and external strategy launch.

Key Mission: Responsible for ASDA and Morrisons accounts: creation of strategic business alliances, culminating in joint Category led business plans and Category Captainship: Asda & Morrisons. Key Achievements and Recognition: • Awarded “Salesperson of the year" • Awarded “Best input into DWUK 5-year Corporate Strategy”

Key Mission: Created strategic business alliances, culminating in joint Category led business plans and Category Captainship, and consolidated Shopper and Consumer knowledge into a coherent Category Strategy. Oversaw total category management and budgets across Grocery and Impulse. Key Achievements and Recognition: • New Category Partnership for Intermarche.

Key Mission: Developed the partnership with SONAE (largest retailer in Portugal) and managed the International global category partnership for the Carrefour account. Oversaw in-store Health Marketing activation and the consumer website. Accounts included Carrefour and Intermarche. Key Achievements: and Recognition: • Awarded Danone National award for “High performing Sales Manager” • Awarded as "Key Contributor for the Company" the result of the contribution for the qualification for ISO 9001 / 1400 obtained for Danone.

Winner of 2001 scholarship from the Portuguese Society of Innovation