Sonia Nelissen

​Bloom, formerly known as Mindsurance, is a digital health company focused on enhancing employee well-being and reducing workplace absence through data-driven mental health solutions. I coach individuals and help them with their individual growth in their career development.

​Selfapy provides online therapy programs for mental health conditions such as depression, anxiety, eating disorders, and chronic pain. These programs are available as certified digital health applications (DiGA) in Germany. Our product is a Class I medical product. As Head of Product and a member of the management team, I am responsible for: -Developing and managing the product portfolio, which currently includes two medical devices and four DiGA solutions. -Driving the product vision and strategy to expand access to high-quality digital mental health care. -Building and empowering cross-functional teams of Product Owners, Designers, Quality Assurance, and Software Engineers to deliver high quality solutions. -Expanding user segments and market reach through data-driven insights. As part of this, we launched the product in six additional languages to make it accessible to patients who do not speak German. -Shaping company direction, fostering alignment, and driving long-term impact. I played a key role in strengthening the organization and preparing it for a successful acquisition. Selfapy was aquired by MEDICE - The Health Familiy in March 2025

alley is a digital companion platform developed by VBMC GmbH, created in collaboration with Gothaer Health Insurance, to support patients along their entire treatment journey for hip and knee arthrosis. As the Head of Product I was responsible for: -Leading a cross-functional team of Product Owners, UI/UX Designers, and QA Engineers, fostering collaboration and a clear strategic direction. This included budgeting, supporting employee growth, and establishing team processes and working agreements. -Driving the company’s transition into a certified medical device organization under MDR, with a strong focus on usability engineering and compliant product development. This effort resulted in the successful certification of our Quality Management System (QMS) under ISO 13485. -Shaping the product strategy to deliver meaningful value for both patients and healthcare stakeholders. This included developing a NextGen platform featuring a Next Best Action (NBA) system that recommends personalized next steps for patients based on their behavior, preferences, and clinical data.

alley is a digital companion platform developed by VBMC GmbH, created in collaboration with Gothaer Health Insurance, to support patients along their entire treatment journey for hip and knee arthrosis. As a Product Manager I was responsible for: -Shaping the concept and roadmap for the medical device, turning patient needs into clear user stories and requirements. -Driving patient-centered design through usability engineering and product testing, working closely with desing, engineering medical teams. -Faciliting Scrum and Kanban ceremonies to keep cross-functional teams aligned and delivering high-quality digital health features.