Sonia Ko

Brand Manager @ PVH Corp.

About

Marketing leader with expertise in brand strategy, product marketing, and go-to-market execution. Proven ability to localize global strategies, lead cross-functional teams, and drive consumer engagement through CRM, promotions, and compelling campaigns. Recognized for delivering insight-driven growth and elevating consumer experiences across APAC markets.

Country

Hong Kong SAR

City

Kowloon

Industry

Retail

Skill

Customer Relationship Management (CRM), Mandarin, Product Branding, Marketing Campaign Management, Forecasting, Consumer Behavior, Marketing Campaigns, Beauty, Branding & Identity, Brand Strategy, Social Media, Passionate about Work, Brand Management, Interpersonal Communication, Branding, Marketing Agencies, Brand Building, Brand Marketing, Analytics, Teamwork

Experience

Brand Manager

PVH Corp.

2024-1 - Present · 2 yrs 9 mos

Hong Kong SAR

- Led end-to-end campaign strategy development by creating full-funnel brand strategies, marketing calendars, and campaign briefs, integrating consumer insights, KPIs, and target audience definition. - Drove cross-functional go-to-market execution by managing campaign timelines, coordinating with global, regional, and market teams, and aligning strategies with product and merchandising partners.

Regional Product Manager (La Mer, APAC)

The Estée Lauder Companies Inc.

2021-11 - 2023-12 · 2 yrs 2 mos

Hong Kong SAR

• Developed marketing strategies for the APAC region, including product ambition setting, pricing and communication strategy. • Managed local launch plans and executions to ensure alignment with Regional and Global directions. • Led the Region’s 3-year plan and supported Global Marketing for new product launches. • Provided Forecast Guidelines for new product launches and ensured implementation in markets.

Regional Product Manager (TR APAC) - Givenchy Beauty

LVMH Fragrance Brands

2019-6 - 2021-11 · 2 yrs 6 mos

Hong Kong SAR

• Led cross-functional teams to drive product and business planning for Makeup & Skincare Axis in Travel Retail APAC, resulting in successful market penetration. • Analyzed consumer needs and market trends to provide valuable insights to Global office for product development, leading to a 15% increase in sales. • Developed and maintained product life cycle timelines across departments, ensuring timely product launches and maximizing revenue.