Sonia Javed

- Leading Solera’s North America marketing organization across all business verticals, driving revenue impact, operational efficiency, and brand elevation at scale. - Scaled eCommerce revenue 10x, transforming it into a key growth engine recognized at the board level and expanding initiatives from a single vertical to a portfolio-wide strategy. - Architecting the unification of 50+ acquired brands and 400+ products into a cohesive 'One Solera' narrative, simplifying customer engagement and strengthening market positioning. - Deploying AI-powered marketing technologies to streamline operations, enhance attribution, and maximize ROI across channels and campaigns. - Designing and leading Solera’s flagship events and executive forums, integrating brand, experience, and business outcomes to cement Solera’s role as an industry thought leader. - Building influential partnerships across the automotive sector, academia, and public institutions to expand Solera’s voice and value in critical transportation ecosystem conversations.

• Led Marketing Strategy Team for Solera’s North America Claims and Repair verticals. • Positioned Solera as a tech leader in AI and innovation, showcasing a decade-long mastery of AI technology in claims management. • Launched and scaled Repair eCommerce business introducing a transformative revenue stream of millions of dollars and growing. • Optimized marketing performance by integrating advanced Martech tools with AI-driven efficiency, enhancing campaign ROI. • Directed flagship events, delivering exceptional attendee experiences and achieving 4X-6X ROI on event investments. • Recognized as a 2023 President’s Club Winner for outstanding contributions to business growth and innovation. • Appointed to Solera’s Business Advisory Council to drive strategic initiatives and support global expansion efforts.

• Directed high-impact strategic campaigns presented to the CEO, delivering measurable results. • Analyzed audience behavior and performance metrics to refine campaigns and boost engagement. • Co-developed the 2021/2022 digital marketing strategy, driving alignment with business objectives. • Enhanced the Marketing department’s visibility by designing and implementing executive-level dashboards. • Strengthened marketing-sales collaboration through targeted digital campaigns and a robust lead management strategy. • Expanded analytical capabilities by introducing innovative Martech solutions, empowering data-driven decision-making.

- Developed data management strategy aligned with clients’ go-to-market strategy. - Created interactive dashboards using BI tools for Fortune 500 and training client teams. - Defined KPIs and gauging performance metrics aligned to the clients’ business strategy, projects generating revenue of over $500K. - Led a global team of data specialists and PMs performing campaign executions, reporting and analytics. - Presented customer insights and innovative solutions to improve ROI. - Migrated data and ongoing management of client acquisitions. - Created and executed campaigns using marketing automation tool and managed campaign members in CRM.

- Managed clients’ marketing database, marketing automation tool and/or CRM – Salesforce, Marketo, Pardot, HubSpot and others. - Developed data governance standards, policies, and procedures to enable data driven decisions and optimize Marketing touchpoints. - Transformed unorganized, complex data into insightful and actionable solutions.

- Worked on standardizing campaign tracking and reporting of subsequent financial implications. - Evaluated existing processes through market research and data manipulation for determining the expansion course.

- Consolidated and interpreted data to study geographical distribution of Biotech centers across the United States. - Studied branding patterns of Optical Disk Drives. - Using SAS, consolidated data for analyzing corporations that conducted business in Russia between 1700-1914 period.

Mentored and supervised student groups consulting for 8 domestic/international non-profit and government organizations.

- Collected and evaluated data for the upcoming 2012 UN e-Government Survey (published). - Outlined framework for future versions of the report to ensure consistency. - Refined the survey methodology to ensure efficiency.

- Managed and launched ten key products on SMS and GPRS platforms. - Performed financial forecasting, P&L statements, data analytics, lifecylcle management, pricing and created marketing strategies. - Led a cross-functional team to re-launch a sub brand targeting youth. - Created new products with vendors and liaised with IT/Technical and Customer Services departments for their implementation. - Examined existing products to identify and implement new revenue generating strategies. - Analyzed data of over 30 million customers to assess needs and evaluate impact of offering a new service. - Managed the International Dialing Business as part of the Long Distance and International team. - Negotiated termination rates with international telecom service providers. - Coordinated third party termination project to bring new stream of revenue for Mobilink.