sonia malnoury

website maintenance analysis of the impact of the customized pages on the sales of the agents

* Development of marketing communication material as needed to fit the local market needs, in English and in French, in printed and digital formats, for dealers and for end-users * Adobe InDesign. * New product launch packages, catalogues, price books, buyer’s material, specification sheets, brochures, flyers, advertisements, press releases, POS material * development of a Digital Marketing strategy: started and daily maintaining content of websites and social media (facebook, Linkedin, Twitter) * Google AdWords campaigns and tracking. * Setting up of a mailing campaign strategy addressing our dealers weekly. * Implement and measurement of promotions and campaigns, prepare report to monitor progress and track results of promotions and campaigns * Negotiation with marketing vendors (advertising, printing, trade shows and other marketing services), process purchase orders for marketing services and supplies, review invoicing * Marketing budget: established a structure, follow up on expenses to keep up with the yearly target.

* Support the trade managers and the sales team by developing analysis and dashboard to understand their business and their customers. Analyze, interpret and report on data collected through a variety of quantitative and qualitative research methods * Sales Event: before, during and after analysis of the sales event. * Market survey: Develop and implement metrics frameworks and marketing dashboards to monitor market and competitors performance.

* Management of the relationship with optic retailers (price offer, catalogs, promotions, communication) * Creation of sales communication package (argue cards, sales reps training) * Creation of point-of-sale tool to support our dealers when showing the value proposition of our products. * Events organisation: * o Silmo National optic show: 200 m² booth – 4 days – 45 team members – 600 customers visiting – food, animations and 5 assistants. * o Hoya Optic Cup Golf: customer event around France - 10 dates per year – 300 customers invited – food, animation and reward. Partner with Bushnell. * Definition, development and implantation of a customer loyalty program. * Web training project: * o creation of the training supports * o management of team of 5 dedicated trainers. * o Negotiation and win/win exchange with the supplier of the application. * 80% of the selected customers have accepted the training. 120 customers trained.

* 40 customers shops portfolio (18M €) * negotiation, merchandising * “Danone Training Progress” sales program.

* Market surveillance BOD: understand customers’ needs and market trend to orientate the head office in developing tools that will feet our local markets. * Creating successful INP launches by defining price and trade positioning, developing marketing material (argue card, videos, innovation cards) and effective training content. * Life cycle activities to support sales growth for existing portfolio by creating emailing campaign, build up competencies, work with MO and Trade partners.