Soni Rai

• Lead and support the SDR team at FBSPL in Udaipur, Rajasthan, India. • Bridge communication between SDRs and senior leadership for optimized sales processes. • Train new hires on tools, objection handling, and outreach techniques to improve performance. • Monitor daily outreach goals and ensure quality lead qualification for effective pipeline management.

I spearheaded lead generation efforts by identifying and researching potential clients, initiating contact through various channels, and coordinating meetings with Account Executives. • Monitored and reported on outreach metrics to optimize lead generation strategies. • Collaborated with sales and marketing teams to ensure alignment and optimize outreach efforts. • Guided and mentored junior SDRs to improve team performance.

• Expert in lead generation, qualification, and nurturing through cold outreach via calls, emails, and social media. • Conducted in-depth market research on industries and key decision-makers to build strong client relationships. • Collaborated with sales and marketing team for optimized strategies and analyzed performance metrics for results.

• Led quality analysis team in developing procedures to enhance product quality and reduce risk. • Created training materials and provided process training to ensure team compliance and improve performance. • Analyzed quality metrics, prepared reports, and presented findings to inform decision-making. • Collaborated with vendors and management to optimize systems and implement corrective actions for operational efficiency.

• Oversaw test planning, workload balancing, and assignment delegation to ensure efficient quality analysis processes. • Collaborated with management to provide training on improved processes and created quality assurance procedure documentation. • Analyzed quality and performance data to support operational decision-making and improve service time and quality.

• Acted as the key point of contact for all QA aspects of releases, coordinating internal and external QA resources. • Conducted internal audits to ensure operating procedure and regulatory standards compliance. • Analyzed quality threshold metrics to compile QMS reports and recommended software solutions for improved test processes.