Songwei Zhang

- Build and operate global affiliate and partnership ecosystems for Chinese consumer brands. - Bridge global publishers with emerging Chinese brands to accelerate cross-border growth and revenue. - Provide advisory on international go-to-market strategy and scalable partnership models.

- Led the strategic direction and day-to-day management of affiliate programs, including affiliate recruitment, campaign optimization, execution, budget management, and client reporting. - Successfully grew affiliate channels for over 10 global clients across diverse industries such as finance, fashion, homeware, luxury travel, and telecom. - Managed and mentored a team of executives, ensuring proper guidance and task delivery. - Proficient in leveraging key affiliate networks like Impact, Awin, Rakuten, and others to maximize campaign performance. - Established strong, global affiliate partnerships and stayed updated on the latest industry trends and emerging partners.

- Managed partnerships with Chinese and global affiliates, negotiating media packages and launching sales campaigns. - Developed new partnerships for Lookfantastic's WeChat and Tmall marketplace, collaborating with KOLs and independent retailers, resulting in a 30% market share increase. - Led a livestreaming project for Lookfantastic’s WeChat mini-program, significantly increasing traffic and conversions. - Analyzed key performance metrics, secured exposure, planned exclusive offers, and conducted competitor analysis to maximize sales.

- Developed 15+ new affiliate/influencer partnerships, contributing additional revenue and long-term growth to the channel. - Strengthened relationships with partners, affiliates, influencers, and agencies to expand the channel and boost brand awareness in China. - Explored UK brand localization opportunities, including launching WeChat mini-programs, running social campaigns, and recruiting KOLs/KOCs, driving an average 20% MoM revenue growth. - Initiated and led targeted brand campaigns using content newsletters and sample seeding with affiliates/influencers to grow niche brands for sustained benefits.

- Collaborated with local media and KOLs to strengthen relationships through targeted communication campaigns. - Contributed to PR releases, social media optimization (SMO), and E-PR projects, improving media ranking by 10%. - Launched sponsorship programs with university student societies, gaining over 100 active users for an online brand community. - Led the overhaul of YUESAI’s WeChat account, gaining over 2,000 new followers within one month in partnership with agencies. - Designed and organized internal PR events, attracting more than 1,000 colleagues.

- Planned and arranged the TV program, designing the layout, writing scripts, maintaining meeting minutes, and preparing guest information. - Managed the program’s Weibo platform, growing followers from 0 to 30,000 in just 3 months. - Assisted with video shoots and managed social media, posting live photos and commentary.

- Relevant modules: marketing & communications professional analytics, marketing management, consumer behavior, international marketing, digital business. - Dissertation (Business Project): The Power of E-Commerce in Luxury Brands: A Closer Look at the Category Management of Prada Handbags as a Solution to Declining Sales – Distinction

- GPA: 91/100, Top 5%, Talent Student Scholarship (2014-2018 consecutively) - Relevant modules: Journalism, advertising, communications, public relations, television & broadcasting, media convergence, photography and practice

- Relevant modules: media Innovation in a new marketing era, communication and society, still image design, television news