Songül U.

I've spent 15+ years in corporate communications, brand, and marketing — multinational environments, 76+ markets. The work: aligning communication strategy with commercial objectives, turning scattered comms into something structured and scalable, and making sure a brand holds its shape whether it's in one market or seventy-six. Comms tied to business management — Board advisory, commercial growth, institutional positioning — not just messaging.Most recently I ran global communications and brand at AKPA Kimya, a multinational operating across 76+ countries. I built the company's TURQUALITY® National Brand Support Programme from the ground up — 32 cross-functional projects that lifted the corporate quality score from 56 to 96, advising the Board on international growth throughout. 18+ international trade exhibitions a year across Europe, Asia, and the Americas, and high-profile events with 800+ attendees — including the TAYK-AKPA Naval Forces Cup, which I grew into an internationally recognised sponsorship property.Before this, leadership roles in corporate communications, marketing, media relations, and brand management at Vorne, Ceren, Başyazıcı Holding, and Kromozom. The full spread — crisis communication, digital transformation, executive messaging, integrated PR — to grow the business and position the institution, not to keep comms busy.What I actually care about: building reputation systems that survive scrutiny. Brand governance that holds across markets. ESG narratives backed by real reporting — I authored three consecutive Sustainability Reports (2022–2024), not press releases. Digital transformation that actually lands — global SAP and CRM integration, four corporate websites rebuilt on data-driven content strategy. And the operational scaffolding that turns a positioning doc into something a 76-market organisation lives by. Most of the work is invisible. That's the point.I wrote The Impacts of Hedonic Communication on the Field of Marketing (Urzeni, 2020) — a look at how hedonic communication shapes marketing.Turkish and English, fluent. French, working on it.Specialties: Global Brand Strategy · Corporate Communications · Reputation Management · Stakeholder Engagement · Executive Communications · Digital Marketing · Crisis Communication · Strategic Planning · Strategic Business Planning