Sharon Ong

I spearhead the marketing, communication, and creative teams, working closely with C-suite executives to strategize product roadmaps, allocate budgets, and orchestrate brand transformation initiatives. My role is pivotal in crafting and executing global go-to-market strategies, ensuring seamless communication across all channels, and serving as the central hub for information and asset management worldwide. I take a hands-on approach to projects, diving deep to understand intricacies and innovate more effective solutions. My expertise extends to creating standardized operating procedures that streamline departmental workflows and enhance overall efficiency. Collaborating with diverse global teams, I develop creative solutions that address complex challenges across the organization. A key aspect of my role involves leading product design initiatives, and infusing trendy and current elements and templates that resonate with millions of users globally. By balancing strategic vision with tactical execution, I drive brand growth, foster innovation, and ensure our products remain at the forefront of the market. My multifaceted approach combines data-driven decision making, creative problem-solving, and a deep understanding of global markets, positioning our company for sustained success in the competitive SaaS landscape.

Spearheading the creative vision and communication strategies for Inmagine Group's portfolio of creative SaaS businesses, including industry leaders like 123RF and Pixlr. My role encompasses the full spectrum of brand management – from strategizing and planning to executing and driving growth across multiple platforms. I lead a diverse, global team and collaborate seamlessly with various departments to ensure cohesive and impactful communication across all touchpoints, both online and offline. My expertise in digital marketing, coupled with a deep understanding of the creative industry, allows me to navigate the complex landscape of SaaS businesses, consistently delivering innovative solutions that resonate with our global user base and drive business growth.

As the creative helm of Bray Leino Splash, I spearhead a dynamic operation spanning key Asian markets: Malaysia, Singapore, Hong Kong, Vietnam, and Shanghai. Our innovative hub model empowers us to deliver tailored, high-impact solutions to diverse clients across the region. My role transcends traditional creative direction. I'm a strategic architect, crafting digital brand experiences that resonate across cultures and markets. By continuously evaluating emerging trends, analyzing real-time data, and staying at the forefront of marketing innovations, I ensure our strategies are not just current, but future-ready. Guiding cross-cultural teams, I nurture an environment of creative excellence and strategic thinking. This approach has consistently transformed market challenges into growth opportunities for our clients. My expertise in digital brand building, coupled with a deep understanding of regional nuances, allows us to create campaigns that are both locally relevant and globally impactful.

Managing a team of 18 creatives to head Samsung as the key client. Creating a true 360 work with 18 pairs of hands, from the conventional print and tvc to 100 plus billboards leading to hundred over mall branding across Malaysia to Samsung's very own retail stores to onground roadshows into the infamous digital landscapes. Keeping us always on our toes on what's happening ensuring branding is present is relevant to our target.

8 years at Havas, have made me wear multiple hats, from creative to servicing to a producer and then a digital expert. I was hired regionally to lead the RB account, heading all 13 brands with a lean team alongside my copy-based CD. We single-handedly do from A-Z, even attending shots worldwide, working with different RB offices like Korea, Japan, India, and South America. This has made me an all-rounded and the brainchild of these brands. Being a lead for Danone and Sunquick accounts in my last two years at Havas has sharpened my digital knowledge, making me the digital GURU at Havas. On top of social, I've also worked on websites development as a project lead. Besides that, I've worked on numerous regional projects as well as pitches, and helped won the Blackmores account regionally.

Above and beyond being responsible for creative deliverable, including timing, cost and quality, I also act as one contact window that manages agency working process and ensures that campaigns are fully integrated within departments.

At Publics Malaysia, I lead the Loreal and Sime Darby team. Working closely with the brand team to develop all campaign launches, making sure that they not only check the effectiveness box by meeting the marketing objectives of each campaign. The successful launch of Garnier Fairness Ruler campaign in Malaysia resulted the need to adapted to all countries around SEA - making it a benchmark campaign for Loreal next launch. As for Sime Darby, we not only work closely with the marketing team but also the interior designers and architects, making sure that the key inspiration of each development is brought to live not only through the naming of the housing area but also through their launches and brochures. Above and beyond these two main accounts, I'm also very active in regional projects and pitches.

Cricket being a boutique agency, I then work closely with the MD to formulate the right process of briefing, feedback and approval, aiming for objective output for all marketing communication materials that serve brand and business purposes. I lead a team of 6 creatives, ensuring the quality of creative deliverables, including timing, cost and quality. Being a creative at heart, I then began to shoulder the business part of agency life and took on brand/servicing role being the team lead for brands such as DuPont, Mandarin Oriental, Tetrapak, Debenhams and E&O properties. In return, I have full control over the brands I worked on and gain my client's trust, as we then work alongside clients to develop marketing rollout plans.

Lectures Typography and Design at The One Academy. Working alongside the HOD to develop syllables, ensuring that it is current and effective for learning. Besides that working with the students on their final year exhibition, ensuring that it has a commercial value which then in return gives students the confidence to venture into the working industry.

6-months transfer to JWT Singapore, working mainly on Unilever and regional pitches.

Staff transfer programme to JWT Bangkok, working mainly on Unilever and other local accounts.

I was an intern at JWT London and I started working in JWT KL a week after I landed from London. I was offered a position as an Art director mainly working on Unilever (Lux, Organics, Sunsilk, Lipton), Nestle confectionary, Kraft, Mamypoko, and Ford. Not only I was a culture shock, but my learning curve was very steep - learning from still pictures to moving pictures was what kept me going. From a pure design background, I’ve always been taught everything must be beautiful… however only then I realise that communication was key in the industry. I’ve discovered two secrets of surviving, relevancy and speed. Hence, I’ve always worked with two writers, making sure that I work not only faster but also accurately in equally important.

A program that is specially designed, respectively, for rising leaders and mid-to-senior level team, account and project leaders, strategists, plus planners in creative organizations and major corporations.

Graduated with First Class Honors in Visual Communication Design. Received Scholarship from the University and was awarded A Student D&AD Award in my final year. Upon completion, D&AD sponsored me for a typography course in returned I had to undergo a 6-months internship with several design firms and agencies in London.