Sonam Sharma

Brands handled - Apollo Cradle, Apollo Fertility

Brand - Apollo Cradle, Apollo Day Surgery, Apollo Cosmetics 1. Brand Architecture - Developed the brand architecture for Apollo Cradle & Apollo Day Surgery which included revisiting the brand positioning, brand name, offering, brand logo, guidelines & gallery - Designed complete information architecture for brand information sources including brand websites, brand manuals, SOPs - Standardizing and implementing brand architecture on ground 2. Integrated Brand communication - Developing national communication strategy for all online and offline platforms (ATL & BTL Communication along with Digital & Social media activations) - Handling the public relation communication including business press releases and brand & reputation related releases  Won CMO Asia award for best marketing campaign of the year in the healthcare category  PR agency won the best PR campaign by a brand 3. Product/Service Innovation Strategy - Developing service offering and service portfolio - Generating and tracking revenue streams for overall business development - Initiating and interpreting market research to develop better mix of offerings 4. Budgeting - OPEX budget planning & tracking, accountability on audits on OPEX spends for the year - Active involvement in CAPEX budget spends 5. Media Management - Budgeting & planning media for advertising on digital, social, OOH, print, radio platforms for national & regional campaigns 6. MIS management for the portfolio (Sales data, shares, panel data) and comprehensive mining of data to un-earth insights and relevant actions to grow the business and market share 7. Engaging with external agencies / vendors on operations related to projects 8. Working with 3rd party vendors across packaging, artworks, TVC production houses to ensure that jobs and are completed on-time, in-full and estimates/payments are processed in time

1. Assist the existing & new client base in formulating Marketing & Branding strategies. Taking a brief and converting it into a successful marketing/branding effort while working against budgetary constraints. 2. Provide end to end marketing consulting solution for –Brand Positioning & Promotion, Market Surveys & Competitor Analysis, Digital Marketing/Online Space (SEO, Social Media Campaigns, Ad Words etc), Events & Promotions, Customer & Employee Loyalty Program (National & International level), Rural Marketing Strategy 3. Developing strategic execution plans for the Marketing Objectives & plans and executing with support of the operations team. 4. Business: Achieve branch revenue targets by driving the sales team & ensuring the full potential of the market segment is tapped 5. Team Management: Recruit, train, Mentor and Review performance of team, Operations executives, Administration & HR team 6. Operations Costs: Maintain the execution expenses within budgeted limits.

BBA