Sonalisa .

All things Marketing!

• Designed a GTM strategy emphasizing digital tools, partnerships, and promotional channels to optimize market entry and audience reach. • Identified 3 high-potential markets using GDP growth, internet penetration, and cross-cultural training demand, devising targeted strategies. • Developed region-specific pricing models and marketing approaches leveraging data insights, online tools, and key partnerships to boost penetration. • Conducted benchmarking to evaluate competitive positioning, identifying strengths, weaknesses, and market opportunities for actionable strategic insights. • Collaborated with a global virtual team, enhancing cross-cultural communication, problem-solving, and teamwork for seamless project execution.

• Led primary & secondary research with 10+ C-suite executives & 55+ industry reports to identify market gaps & opportunities • Benchmarked 70+ global semiconductor firms across 7 value chain segments for strategic insights to analyse sector trends • Developed Positive Moves' first research strategy for entry into the $545B semiconductor industry, providing market analysis • Conducted comparative analysis of semiconductor sectors in Taiwan, India, and the USA, identifying the key growth drivers • Evaluated India's semiconductor landscape, identified investment opportunities & high-growth segments for market expansion • Created a consulting report analyzing India's semiconductor landscape for opportunities, & provided strategic recommendations

• Led social media branding, driving a 25% increase in engagement for KIIT’s skill development courses • Designed digital transformation strategy by enhancing the visibility of educational programs to over 100 individuals • Conducted surveys on social issues affecting 50 students, providing data-driven insights for KIIT’s strategy • Raised awareness about Self Help Groups among 15 women, encouraging participation in community-based economic activities • Facilitated workshops for 50 children at Sahyog-A-Child Home, promoting holistic development and skill-building • Documented 5 case studies, leveraging social media platforms to amplify outreach and community impact

• Taught, managed and educated a class of 30+ students of grades 3 and 4 online at a government school in Pushp Vihar, Delhi. • Organized Storytelling sessions, Creative Writing sessions and Elocution sessions to drive engagement and resolve absenteeism. • Mentored and resolved doubts on a one-on-one basis with 24x7 support. • Successfully increased their reading level by 1.5. • Increased attendance by 3x • Provided constructive feedback from time to time.

• Analyzed the company’s business model to gain insights into its operations and developed strategies to target wholesalers and retailers in key markets. • Conducted lead generation through supplier research and collaborations to strengthen the company’s supply chain and operations. • Assisted in creating a pitch deck showcasing Shreeji Enterprises’ unique value proposition, eco-friendly practices, and market positioning to strengthen client outreach and engagement. • Developed targeted marketing strategies that emphasized cost-effective customization and sustainability, driving the company’s outreach to its niche market segment.

• Won 20+ University level inter-college group choir competitions including IIT Delhi, IIT Kanpur, DTU, Hansraj, SRCC, and Hindu College to list a few. • Awarded as the best music society in the entire DU circuit by DUBEAT in 2019. • Designed posters for the annual music fest of DRC.

• Headed Students' Council • Felicitated with a Gold Medal • Planned, organised, and supervised all the annual events of St. Xavier's School, such as the Annual Fete (Footfall of over 10,000 people), Sports Day, Alumni Meet etc.