Sonali Sahi

Helped in campaign management and strategic inputs for OTT, Ed tech, BFSI, and E-com clients to meet their key business metrics and budget requirements. Some of the clients handled: IDFC FIRST BANK, Voot Kids, and Skill Lync by leveraging social media channels like Facebook, Instagram & LinkedIn. Also analyzing the data trends using various analytics tools like Appsflyer, Semrush & Mix Panel

Developed and delivered complex performance reports for quarterly/yearly Business reviews, Hourly performance reports during sale days, and reports for performance stand-up client calls, thus analyzing every possibility for efficient account management. • Worked with external client POCs and channel representatives to define account-specific performance strategies

Developed a pipeline and onboarded publishers across major mobile applications, effectively introduced and articulated the company's value proposition. Orchestrated the integration and onboarding of new publishers with the team. Hosted in-person meeting and video conference, voice call Maintained a plus, on the in-app advertising ecosystem through a robust Rolodex of business contact and digital industry event participation, efficient on the database, scheduling, and reporting.

Worked to maintain the content uploaded in the mettl admin bank. Evaluated project requirements and content standards for each project, managed the content developed. Used the Zoho desk to ensure the track record of the domain requests. Worked on the assessment creation and report configuration.Demonstrated respect, friendliness, and willingness to help wherever needed. Worked closely with the team to maintain optimum levels of communication to effectively and efficiently complete projects given. Worked with the team for the search of subject matter experts on the given profiles