Sonal N.

Product Marketing Manager @ Grazitti Interactive

About

Product Marketing Manager at Grazitti Interactive, driving strategic go-to-market initiatives, positioning frameworks, and cross-functional alignment to accelerate product adoption and revenue growth. I work closely with product, sales, and leadership teams to translate complex technology into differentiated value propositions that resonate with target markets.My professional foundation was built in analytics and process transformation through roles at Genpact and AXA XL (formerly XL Catlin), where I led process-oriented analysis for global insurance clients. These experiences shaped my structured thinking, stakeholder management skills, and ability to drive clarity in complex environments.With a background in Commerce and a Master’s in Business Economics, I bring a strong analytical lens to strategic decision-making. Over the years, I’ve evolved from analyzing processes to influencing product narratives, enabling revenue teams, strengthening competitive positioning, and contributing to scalable growth.I am passionate about building high-impact marketing strategies, fostering collaboration across teams, and creating clarity that drives confident business decisions.Beyond work, I nurture my entrepreneurial side through my painting and crafting venture—an outlet that fuels creativity and balance.

Country

India

City

Chandigarh

Industry

Market Research

Skill

Contemporary Art, Epoxy, resin art, Search Engine Optimization (SEO), Go-to-Market Strategy, Positioning (Marketing), Competitive Analysis, Cross-functional Coordination, Sales Enablement, campaign & content leadership, Market Research, Product Management, Project Management, Process Improvement, Catastrophe Insurance, Property and Casualty Insurance, Cargo Insurance, Oil Painting, Acrylic Painting, Art

Experience

Product Marketing Manager

Grazitti Interactive

2025-5 - Present · 1 yr 5 mos

Panchkula, Haryana, India

As a Product Marketing Manager, I serve as the bridge between product development, marketing, and sales, championing the adoption and growth of innovative products. My work is rooted in strategic thinking, market insight, and a passion for delivering value-driven messaging. I specialize in elevating products through strategic positioning, data-driven market research, and creative go-to-market strategies. My passion lies in connecting the right solutions to customer needs, empowering teams with actionable insights, and delivering measurable business impact in fast-paced environments

Product Owner

Grazitti Interactive

2022-6 - 2025-5 · 3 yrs

Panchkula, Haryana, India

- Focussing on the product backlog - Conducting competitors' analysis and understanding what all features are being offered by them - Collaborating with different teams such as development, sales, and marketing - Monitoring product usage by understanding the market needs and discussing upcoming feature releases - Initiating various activities to promote the company's product and improve internal and external product awareness

Business Analyst

Genpact

2021-4 - 2022-6 · 1 yr 3 mos

Gurugram, Haryana, India

- Reviewing data submitted by underwriters - Data scrubbing - Interpreting deductibles and policy structures - Working on AIR models

Senior Research Analyst

SlideTeam

2019-4 - 2021-4 · 2 yrs 1 mo

Chandīgarh Area, India

-Analyse data and find ways to improve operations -Research market and industry trends and patterns -Create detailed reports of findings -Simplify findings into presentations -Create templates, modules

Enterprenuer

Mind wish

2013-6 - 2019-10 · 6 yrs 5 mos

Chandigarh Area, India

Customised albums and personalised gifts

Senior Business Analyst

DNA Growth

2018-10 - 2019-4 · 7 mos

MOHALI

Deals with -Business Plans - Pitch Decks and PPTs - Feasibility Analysis - Market Analysis & Research - Internet Research to corroborate data - Financial Projections - Financial Analysis on basis of competitors/ operational metrics - Content

Process Specialist

XL Catlin

2016-10 - 2017-12 · 1 yr 3 mos

Gurgaon, Haryana, India

Artist

GLYPH AN ART

2011-8 - 2016-9 · 5 yrs 2 mos

My responsibilities include providing Art & Craft classes to kids and providing customized handmade paintings Check out my website - https://www.glyphanart.com/