Sonal Khot

As Marketing Manager at Roofsol Energy, I spearheaded initiatives to boost the company's online visibility and engagement. By revamping the website and implementing data analytics tools, I successfully increased website traffic by 20% and optimized our marketing strategy for better results. Additionally, I coordinated national exhibitions, overseeing end-to-end planning and execution to enhance brand visibility and engagement.

Led lead generation initiatives at Mahindra First Choice Wheels Ltd, increasing digital marketing attribution to 50% of total sales. Utilized Salesforce and mobile marketing strategies to re-engage untouched leads, achieving a 2% conversion rate from remarketing efforts. Developed comprehensive marketing strategies aligned with business sales goals, optimizing vendor management processes and reducing marketing costs by 15%. I also managed data analysis and reporting on marketing performance, providing insights into key metrics such as CPC and CAC to inform strategic decisions.

In my role as a Campaign & Relationship Executive at Mahindra First Choice Wheels Ltd, I played a pivotal role in managing marketing purchase orders, overseeing the digital campaign budget, and supporting lead monitoring through dealership portals. I executed SMS marketing campaigns and collaborated with graphic designers to create engaging content for corporate events, enhancing brand visibility.

During my internship at Mahindra First Choice Wheels, I focused on enhancing the company's digital presence through comprehensive marketing analysis and strategy development. I analyzed user behavior using Google Analytics and provided actionable insights to improve the website. Additionally, I gained valuable experience in cross-functional collaboration and understanding the importance of coordination in marketing activities.

In my role as a Data Analyst, I built and maintained a comprehensive database of over 200 car variants for the Indian Blue Book. I collaborated with the tech team to ensure accurate data integration and reporting. I streamlined the customer complaint process by developing a centralized complaint master system, which significantly improved resolution times. My analytical skills were further honed as I received multiple SPEED Awards for my work in data management and billing accuracy across pan-India operations.

Currently pursuing a comprehensive program focused on developing analytical skills using tools such as SQL, Python, Tableau, and PowerBI. Engaging in hands-on projects to apply data science concepts to real-world business scenarios, enhancing decision-making and strategic insights.

Completed a rigorous program covering advanced topics in digital marketing, including SEO, SEM, data analytics, and campaign optimization. Developed practical skills through a capstone project, which involved creating and executing digital marketing strategies and analyzing their effectiveness.

Gained a strong foundation in marketing principles, consumer behaviour, and strategic marketing management. Engaged in various projects and internships that emphasized the importance of integrating marketing strategies with overall business objectives.

Achieved a comprehensive understanding of management concepts with a focus on marketing. Participated in extracurricular activities and projects that enhanced leadership and teamwork skills.