Sonakshi Arora

Digital Content Strategist @ Fix My Curls

About

A creative strategist and copywriter with 3+ years of experience building digital-first content that connects with Gen Z and millennial audiences. I’ve worked on over 200+ ads and campaigns across D2C, beauty, wellness, community-led brands, and youth-first startups. From Instagram scripts and influencer collabs to launch campaigns and audience-first ideas. Basically, I help brands sound more human, scroll-stopping, and culture-aware. Currently: Digital Content Strategist at Fix My Curls - shaping content across platforms for a cult-loved curly hair brand. Working on my passion project at Sweat Like A Girl (SWAG) - building a girls-only offline community in Delhi NCR through content, events, and unapologetically real storytelling. What I bring to the table: - Sharp writing and scripting for social (Reels, carousels, influencer-led content) - Campaign ideation that’s both creative and execution-ready - Community-first thinking: content that gets saved, shared, and sparks conversations I believe good content isn’t just about aesthetics, it’s about tone, timing, and telling people something they’d actually care about AND being real. Always looking to collaborate with people who get excited about ideas and don’t play it too safe.

Country

India

City

Gurugram

Industry

Apparel & Fashion

Skill

Social Media Marketing, Content Management, Online Content Creation, Web Content Writing, Social Media, Search Engine Optimization (SEO), SEO Copywriting, Content Marketing, Content Development, Content writing, Copywriting, Content Strategy, Social Media Management, Client Services, Negotiation, Adobe Illustrator, Project Management, Microsoft Excel, Microsoft Word, Event Management

Experience

Digital Content Strategist

Fix My Curls

2024-1 - Present · 2 yrs 9 mos

Gurugram, Haryana, India

Marketing Executive

Fix My Curls

2022-11 - 2024-12 · 2 yrs 2 mos

Gurugram, Haryana, India

Marketing Intern

Fix My Curls

2022-9 - 2022-10 · 2 mos

Gurugram, Haryana, India

Influencer Marketing Intern

Eleve Media - An Influencer Marketing Platform Co.

2022-5 - 2022-8 · 4 mos

Gurugram, Haryana, India

• Executed 20+ influencer marketing campaigns across multiple categories for brands like SAP, Maruti Suzuki, Livon, BSA Cycles, Colorbar, Dyson, and HealthKart. • Performed in-depth influencer research and negotiated deals with creators that ultimately increased the brand's margin by almost 30%. • Liaised with the in-house marketing team to brainstorm and develop content for Eleve's social media platforms.

Business Development Manager

Aika Group

2020-6 - 2022-3 · 1 yr 10 mos

Rajasthan, India

In charge of managing Aika Group's account on multiple e-commerce websites. Responsible for all product listing related activities.

Student Member

Internal Complaints Committee

2019-11 - 2021-7 · 1 yr 9 mos

New Delhi, Delhi

• Dealt with complaints of sexual harassment at work. • Raised awareness about gender-related issues and the ICC.

Project Intern

MASH Project Foundation

2019-8 - 2020-6 · 11 mos

New Delhi, Delhi

• Worked with the Civil Society team to assist in the mobilizing of various non-profit organizations for the TikTok for Good workshops in Chennai and Hyderabad. • Outreach & community mobilization for MASH Mixer on Women Entrepreneurship in Shimla and online webinar on Legal & Financial Tips for Entrepreneurs during COVID-19. • Project head for the online webinar on Career Guidance with United Nations Volunteers India. • Participated in the creation and maintenance of project tracking tools, verifying clear communication of all inherent expectations and responsibilities. • Participated and strategy development and planning to grow organizing program and advance campaigns. • Developed strong professional relationships by interacting and communicating effectively with a wide variety of colleagues and external contacts.