Sonachi A.

Sonachi A.

Trust, Safety, Community, and Brand Experience @ SoundCloud

About

I’m an empathy-driven individual with a human-centered background spanning tech, retail, real estate, and music. Across every role, my focus has remained the same: build meaningful communities, design inclusive experiences, and connect people in ways that drive engagement and trust. With a cross-functional foundation and an eye for both systems and storytelling, I thrive at the intersection of brand experience, community strategy, and partnerships. I’m particularly passionate about the creator economy and cultural programming, with experience engaging DJs, event organizers, and grassroots community leaders to create experiences that are both inclusive and impactful. In my current role at SoundCloud, I lead U.S. platform safety and integrity, working across Legal, Product, Support, and Engineering to develop scalable workflows, protect users, and strengthen brand trust. I’ve managed high-stakes programs that reduce friction, improve user experience, and enhance overall engagement. The skills that translate directly into building authentic brand partnerships and community-driven initiatives. Whether leading programs, designing experiences, or bridging teams, I aim to create environments where people feel heard, valued, and connected, translating human-centered insight into measurable business impact. I bring a people-first mindset to every project, whether online or in-person, and focus on cultivating trust, loyalty, and lasting relationships.My favorite quote right now: "Life loves the person who dares to live it." -Maya AngelouAreas of expertise: Strategic Partnerships Community EngagementExperiential/Cultural MarketingProgram ManagementCross-Functional CollaborationRisk Assessment Brand Protection Influencer/Creator Relations Brand DevelopmentComms Support

Country

-

City

United States

Industry

Internet

Skill

Community Engagement, Strategic Partnerships, Stakeholder Management, Community Management, Event Activation, User Engagement, Customer Advocacy, Program Management, Experiential Marketing, Brand Experience, Creator Relations, Community Outreach, Team Leadership, Communication, Event Planning, Teamwork, Interpersonal Communication, Interpersonal Skills, Internal Communications, Easily Adaptable

Experience

SoundCloud

Trust, Safety, Community, and Brand Experience

SoundCloud

LinkedIn
2021-2 - Present · 5 yrs 8 mos

New York, NY

I help build trust, loyalty, and a strong sense of community on our platform while protecting the brand’s reputation and long-term value. As part of the Trust & Safety team within Business and Legal Affairs, I work at the intersection of user experience, brand integrity, and community engagement — ensuring our users feel safe, heard, and connected. Our work balances community impact, business outcomes, and scalability. Key initiatives include: • Designing and enforcing clear, fair, and culturally-aware community standards that support engagement and brand trust • Partnering cross-functionally with Legal, Communications, Product, and Engineering to manage risk while maintaining platform integrity • Identifying and addressing patterns in user behavior to create proactive systems and strategies that strengthen trust and community cohesion • Supporting compliance with evolving global regulations while maintaining a positive user experience • Driving scalable initiatives that enhance brand loyalty, retention, and long-term value At its core, I focus on creating experiences and systems that foster meaningful connection, ensuring the platform remains a space where users want to participate, partners want to collaborate, and the brand grows responsibly. SoundCloud is the world’s largest open audio platform, powered by a connected community of creators, listeners and curators on the pulse of what's new, now and next in culture. Founded in 2007, SoundCloud empowers the world’s audio creators with the best tools, services and resources to build and grow their careers. With over 190 million tracks from 20 million creators heard in 190 countries, what’s next in music is first on SoundCloud.

SoundCloud

Commerce Lead — Clouds of Color | External Relations Initiative

SoundCloud

LinkedIn
2025-4 - 2026-6 · 1 yr 3 mos

Our mission is to create meaningful opportunities for connection, visibility, and advancement—both within our organization and across the industry. We’re focused on: •Hosting social mixers and panel discussions that bring together professionals of color and allies to share insights, foster relationships, and build community. •Promoting our referral network to support career mobility and champion diverse talent across roles and functions. •Partnering with external industry leaders and organizations to strengthen relationships, elevate brand perception in communities of color, and drive collaboration. •Helping our company improve business performance and drive value by embedding inclusion into how we build relationships, attract talent, and grow market influence. Proud to help create spaces where diversity isn’t just celebrated—it’s a strategic advantage.

SoundCloud

Culture Captain | DEI & Culture Initiative

SoundCloud

LinkedIn
2023-10 - 2026-6 · 2 yrs 9 mos

Culture + SC: An initiative by our Chief People Officer and CEO to improve culture and make a commitment to the wellbeing of our people in collaboration with employees. -1 of 40 employees focused on improving culture representing all office locations and functions -Responsible for helping drive and inform aspects of workplace culture and helping develop the action plans related to how SoundCloud works, communicates, celebrates and informs our organization. Groups include: Leadership and Cross Collaboration Social Connectivity Reward and Recognition Communication, Transparency and Trust

Flamingo

Brand & Customer Experience Associate

Flamingo

LinkedIn
2020-7 - 2021-2 · 8 mos

New York, NY

✨Beauty CX: solving problems, maintaining brand trust, cross-channel communication -Provided product knowledge on suite of body care plus hair removal products -Increased brand recognition and loyalty online among clients -Created instant rapport with our customers to deliver above-and-beyond customer service -Engaged with customers via phone and email to help place orders and manage their accounts -Fostered a community with high engagement between Flamingo and its consumers -Identified trends in real-time and communicated these trends clearly to Flamingo CX team -Supported Product Manager with research, qualitative analysis for upcoming subscription launch -Mastered internal management system in order to manage customer relationships -Thrived in a fast-paced environment tackling an array of customer inquiries With well-designed products and honest conversations at its core, Flamingo launched in 2018 with a suite of products for body hair. Since then, we have expanded our assortment to be the first brand that offers products for every routine: razors, wax strips for face and body, shave gel, body lotion, and Mons Mist. In February 2019, Flamingo launched at Target stores nationwide, immediately jumping to the top of the bestseller list for razors, wax strips, and shave gel.

Roomeze

Brand Experience Specialist

Roomeze

LinkedIn
2020-1 - 2020-7 · 7 mos

New York, New York, United States

✨Roommate matching: onboarding, matchmaking, community alignment Prop Tech startup helping landlords and renters. -Advertised available properties online via platforms like Facebook and Craigslist -Effectively sourced and screened eligible leads and matched roommates by assessing priorities and non-negotiables -Coordinated clients and landlords meetups and offered support to ensure high occupancy rates for properties. -Scheduled viewings, lease signings, and provided additional services like city knowledge and advice to clients. Roomeze makes city living more accessible by matching roommates together to share apartments.

Restaurant Associates

Brand and Experiential Specialist

Restaurant Associates

LinkedIn
2019-3 - 2020-3 · 1 yr 1 mo

✨Catering/events: logistics, multitasking, guest experience -Provided high-quality customer service at seated dinner events ranging in size from 50 to 700+. -Provided white glove hospitality services to high-end clients including The Met, Google, Viacom, Hearst, Warner, Tapestry, The Guggenheim and The American Museum of Natural History. -Mastered working in fast-paced environment that required adaptability and remembering specific guest information and quickly fulfilling special requests. Restaurant Associates (RA), a member of Compass Group, is recognized as the nation's premier on-site dining management company. RA delivers hospitality excellence to guests at corporate workplaces, cultural and entertainment centers, professional schools, and catered events in metro New York City, Washington DC, Boston, and Atlanta. Our catered events are led by CxRA.

Saks Fifth Avenue

Brand Specialist

Saks Fifth Avenue

LinkedIn
2018-8 - 2019-10 · 1 yr 3 mos

New York, New York, United States

✨Retail: customer relationship-building, upselling, understanding consumer behavior -Used tools (SaksConnect) to reach out proactively to customers and create loyalty. -Focused on capturing client data accurately in SaksConnect which enabled client outreach after they left the store. -Reached out directly to clients weekly via email and text using SaksConnect. -Curated and emailed visual lookbook for affiliate marketing clients, contributing to the sales goal. Saks & Company was an instant icon of style and luxury. The Saks success story continues today, with innovation at its core. Impactful in-store art exhibitions… World-famous window displays… Exclusive salons and restaurants… It’s a retail experience like no other. We are curators of the world’s finest collections and a showcase for the very best designer ready-to-wear, handbags, shoes, jewelry, menswear, cosmetics and gifts.

Saks Fifth Avenue

Luxury Art Sales

Saks Fifth Avenue

LinkedIn
2018-10 - 2019-1 · 4 mos

Greater New York City Area

-Sold art pieces for ByRobynBlair ranging from $1000-$2000 a piece during 2018 winter season

TASIS-Switzerland

Summer Programs Counselor

TASIS-Switzerland

LinkedIn
2016-6 - 2016-8 · 3 mos

Lugano, Ticino, Switzerland

Education

UCLA

UCLA

LinkedIn

Sonachi A.'s Contact Information

Email

******@***.com

Phone

(**) *** ****

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