Somen G.

Trade Visibility| BTL & ATL Planning | Regional marketing | Brand management through BTL | Vendor Management | Events & Activations | Trade/channel Meets | Trade Marketing | POSM Management | Market intellegence | brand visibility | Branded format with Performance management | Preparation of Regional marketing calendar | Budget handling.

 New Centre Launch Program.  Centre Launch Plan - from ideation to execution  Monitoring Centre performance and working with centre manager to drive business objectives  Ensure each Centre achieves Targets for Enrolment & revenue  Regular training of Centre Marketing SPOC  Review their performance and define action plan  Marketing Planning, Execution and Catchment Development.  Developing the monthly/Quarterly/Annual marketing plan for the region Primary, Secondary & Tertiary Marketing Plan for Lead Generation  Manage relationship with Agency & brief them for activation plans  Ensure monthly plans made along with Centre Marketing executive for delivering targeted business  Review weekly business & take counter measure or action plan required  Budget, reporting and Vendor Management.  Developing the monthly/Quarterly/Annual marketing plan for the region  Complete control of budget allocated for Region or Centre  Reduce the cost through effective planning and execution

Territory: Maharashtra | Chattisgarh | Madhya Pradesh | Gujrat | Goa Brand: Maharaja | Tefal

? Responsible for execution of the Marketing activities as per plan in association with corporate office. ? Undertake ISD management, Trade Marketing along with Distributor and Dealer Channel ? Undertake preparation of monthly marketing plans. ? Undertake brand promotional activities – glow signs, in-shop branding, local event participation, and outdoor site. ? Strategies branding initiatives as per the budget to increase the brand visibility and brand coverage ? Responsible for timely submission of market intelligence report. ? Ensure proper understanding of competitors, product, features etc to counter branding initiatives ? Measure success of every marketing effort made to improve city performance

 Achieve the shared monthly targets on the above metrics using various marketing channels like: In app promotions, BTL, Notifs, SMS campaign, Digital, ATL etc.  Developing region Marketing plan engaging region marketing team, for retention, Carts and GMV.  Conceptualize BTL activities/events that propagate brand offering.  Understand our TG & identify strategies to efficiently reach out to them.  Coordinate with agencies to ensure flawless execution.  Measure success of every marketing effort made to improve city performance  Identify sources hindering metric improvement from across departments and suggest actionable points.  Identify and execute new channels for branding and visibility.  Planning for Retention, Acquisition, GMV, Capacity utilization target meet for the region.

 Responsible for develop and implement a tourism marketing plan(mostly BTL) for Andaman, Working closely with hotels/motels, restaurants & area attractions.  Oversee design/printing of Marketing Publication.  Responsible for setting up a strong network of vendors/agencies for various promotional activities planned for the targeted region.  Implement cooperative BTL activities integrating the Tourism related segment that exist in Andaman and West Bengal.

1.Responsible for all Marketing activities(ATL,BTL) for Reliancedigital Retail Limited for Eastern India. 2. Designing and implementation of marketing & communication plan (ATL & BTL – Strategic management). 3. Business unit launch, product launch, events, road shows, PR, other activations etc. 4. Handling with creative & ad agencies and vendor management. 5. Strategic designing, implementation & promotion of Loyalty Programs and follow up action on revenue generation plans from such programs. 6. Managing budgets allocated for Marketing and Media buying (ATL & BTL communications).