Soma Pirityi

🚀 Investors invest in people. But how do we quantify ‘people’? I’ve sat on all sides of the startup ecosystem—founder, advisor, investor, and now innovator. My journey began when I founded my first company at the end of my first year at university, leading me to become a Forbes 30 Under 30 serial entrepreneur. I’ve advised multiple startups, held various board positions, and later stepped into venture capital, leading seed and Series A deals across the UK and US. Through years in the trenches, one truth became clear: investors invest in people. Yet, despite the rise of data-driven decision-making, there has been no quantitative methodology to assess the human element of startup teams—until now. At ETA Technologies, we are pioneering the first-ever psychometric AI for startup and scale-up team assessments, revolutionizing how investors identify high-potential teams. We give VCs and founders data-driven insights that go beyond gut feeling, bridging the gap between instinct and analytics. If you’re an investor who believes in the power of people or a founder preparing to fundraise, let’s connect.