Carlo Sojo

Devolep and execute the merchandiser business plan for the assigned territory. Ensure the achievement of defined KPI targets: store coverage, distribution, additional store placements, cashier coolers, perfect store. Promotional execution – ensure desired promotions are in place and running from the first day. Enable the team to develop the store universe through active selling, the implementation of the Perfect Store Concept and the rotating coverage model. Ensure the Merchandising Team understand their individual job roles and are carrying them out in line with agreed working practices. This includes that of the agency it necessary. Constantly measure and review the team's performance against KPI targets for the territory by providing regular and constructive feedback and effectively manage poor performance. Overall, budget allocation and tracking. Train and develop the team so that each team member's contribution and potential is maximized through the global Field Sales Training Curriculum.

Enable the Field Sales team to develop a portafolio Retail, impulse & downtrade accounts to achieve the desired Perfect Store standards. Coordinate the logistics of field sales activities, including travel arrangements, event planning, and coordination of promotional activities. Assist in the preparation of reports related to field sales activities, including sales performance, market trends, and inventory levels. Generate regular updates for management and the sales team.

Sales analysis in Sell Out, multi category and multi channel. Development of strategies to boost sales through POP materials for the point of sale. Generation of action plans for inventory without sales and depletions, in conjunction with the categories. Analysis of information extracted from ISCAM y Nielsen, helping to generate strategies for the development of the channels.

Sales analysis, Sell In and Sell Out. Supply management for the execution of plans at the point of sale. Annual budget management of different distribution channels. Generation of purchase requests and good receipt (SAP). Strategic development to incentivize the sales force.

Implant of the Training area in Contact Center for Educational Services (ULA and UTC). Management of new staff, personnel administration and payroll. Creation and implementation of training plan. Organizational development; On Boarding and SoftSkills development focused on sales.

Creation and implementation of the On the Job Training methodology. Outsourcing of business processes with service providers, BBVA Customer Service and Consumer Finance. Management of new personal income, training, personnel administration and payroll for Customer Service and Sales banking services. Creation of eLearning - Microlearning for the development of softskills. DNC generation for continuous improvement of skills and techniques (SurveyMonkey, Kahoot and Microsoft Forms). Continuous improvement of KPIs within BBVA / Calidad, IReNe, Sales services. Use of SAP to register and monitor payroll incidents.