Sohrab Ghotbi
Global Client Lead - Luxury @ Meta
About
An international marketing and business development professional with in-depth expertise of digital media, social media, programmatic, SEM and branded content. A creative innovator and strategic thinker, there is nothing I like more than being a force for digital transformation.
France
Paris
Internet
Augmented Reality (AR), Digital Media, Online Advertising, Digital Marketing, Advertising, Digital Strategy, Media Planning, Integrated Marketing, Marketing, Social Media, Online Marketing, Social Media Marketing, Media Buying, Strategy, Content Strategy, Mobile Advertising, Publishing, Interactive Advertising, SEM, Brand Development
Experience
Global Client Lead - Luxury
Meta
Paris, Île-de-France, France
Lead global partnership between Meta and the largest Luxury Group in the World. Focus on Media, Measurement, Creative, AI & Innovation, Governance.
Global Client Partner, Luxury (STE)
Paris, Île-de-France, France
Develop high-level collaborative relationships with luxury brands globally. Build & strengthen strategic relationships with luxury brands and their agencies. Advise CXOs on their Branding, eCommerce, Drive to Store, CRM, Measurement and Creative strategies. Offer full-funnel solutions and frictionless shopping experiences for luxury brands as they accelerate and scale their digital solutions for the new normal.
Founder & President
Media Activators
Paris Area, France
Full Shop Advertising Consultancy offering clients holistic media solutions ranging from Branding & Positioning Analysis to the implementation of SEM, Social Media, Digital Display/Programmatic campaigns. Leading specific ad hoc projects or accompanying clients, we help to optimize media performance, CRM and e-commerce metrics for a seamless client user journey.
Vice President Client Solutions - International
The New York Times
Paris Area, France
Lead a commercial & support team of over 30 people spanning 6 international offices overseeing all advertising revenue for The New York Times’ across digital, programmatic, social, data products, native advertising, print, experiential marketing and events.
Worldwide Digital Media Director
Gucci
Paris & Milan
Oversee all digital advertising communications for Gucci Worldwide covering display, programmatic advertising, social media, branded content , SEM & influencer marketing. Spearheaded GUCCI's digital communications during historic rebranding.
Advertising Director - International Digital Media
The New York Times
Paris, France
Lead EMEA & Asia online sales effort. Increased Revenue YOY by over 50%.
Advertising Director - Technology
The New York Times
Greater New York City Area
Lead strategic print and on-line planning process for $50 MM Technology advertising category.
Account Executive - Real Estate & Technology
The New York Times
New York, NY
Increased Technology category revenue by 150% in both 2004 and 2005 and 300% in Real Estate in 2003.
Associate Media Director - Intel
Havas Media Network
New York, NY
•Oversee a team of 7 for all Intel Business to Business Divisions. In charge of $50MM budget.
Media Supervisor -IBM
Ogilvy
New York, NY
In charge of a team of four for all interactive campaigns under IBM’s Server, Storage and Printers divisions.
Media Planner - IBM
Ogilvy
New York, NY
In charge of a team of two for IBM’s ThinkPad, IntelliStation Workstation, Commercial Desktops and Netfinity Servers.
Assistant Media Planner - Citibank
Young & Rubicam
Greater New York City Area
In charge of all Retail and Investment products for Citibank NA.
Education
McGill University
Economics Major, Minor in Marketing
Lycee Rochambeau French International School
Economics
Sohrab Ghotbi's Contact Information
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