Sohan Wijegunawardana

Team Leadership and Direct Account Ownership I lead a team of four paid media specialists, overseeing day to day output, professional development, and KPI accountability across high value accounts. I hold full ownership of campaign strategy, budget planning, and performance outcomes, managing over USD 200,000 in monthly advertising spend. I deliver ROAS of 8 to 20 and conversion rates above 2% across local and international clients. Divisional Paid Media Leadership I act as the senior paid media authority for a division of around 25 people, providing strategic direction, quality oversight, and escalation support. I set and maintain paid media standards, ensuring KPI frameworks are applied consistently regardless of account size or market. I am accountable for the division's combined KPI targets and total monthly media budget. Strategy Team Membership Recently appointed to the Strategy Team, the highest level decision making group within the digital division, spanning PPC, SEO, Social Media, Content, Design and Analytics. I contribute to strategic initiatives, new service development, and cross functional projects. AI Integration and Operational Innovation One of the earliest advocates for practical AI adoption in the team, I built internal dashboards giving real-time visibility into KPIs, budget pacing, capacity, and campaign issues, later adopted as company wide systems. I apply AI daily across campaign management, analysis, reporting, and process design. Other Key Contributions and Achievements I partner with the sales team on RFPs, pitches, and enterprise level proposals and represent the business at events including Google Think Travel, Meta, TikTok and Yandex meetups, and international client meetings. In 2026, I was awarded the EME Star, eMarketingEye's highest individual honour. The Paid Media team also received Best Team of the Year, recognised for the transparency and performance improvements brought in under my leadership.

- Responsible for building out digital marketing strategies to meet different business objectives across key mediums search, RLSA, display, video, paid social, programmatic, mobile-specific, and retargeting channels. - Maintaining a ROAS of 10-20 with a conversion rate above 5% for a portfolio of hotel clients. - Providing strategic guidance to digital brands as a performance strategist and digital project manager. - Leading a team of Digital Marketing Specialists and Analysts to oversee the overall project delivery. - Accountable for a portfolio of local and international clientele across different industries. - Design real-time and interactive reporting dashboards using data visualization tools like Google Looker Studio. - Take an active part in operational standardizations, business review meetings, and overall digital performance team initiatives. - Collaborating with the teams like content creation, creative department, and web development team to oversee and deliver the overall project scope to clients. - Managing an average monthly advertising budget of above USD 200,000

- Lead a global organization with 1000+ members and 8 branches across Sri Lanka. - Organized and facilitated more than 2000 International exchange experiences for youth all around the world. - Organized and hosted the AIESEC Asia Pacific Conference 2018 in Sri Lanka with 200 international delegates. - Awarded with “ING Striving for Excellence - Incoming Global Volunteer Award” at International Presidents Meeting 2018 in Romania. - Represented AIESEC in Sri Lanka in 6 international conferences.

- National marketing head - More than 1000% overall digital presence growth. Creating 5000+ impressions per week on social media. - Launched a national brand along with a digital media presence.

- 100% target achievement - Delivered more than 360 cross cultural exchange experiences to the youth from all around the world - Managed a portfolio worth more than 1 million LKR

- Received ‘Best Emerging Leader Award 2014’ in AIESEC Sri Lanka (Out of 4 Universities in Sri Lanka). - 23% relative growth for the year. - Implemented 14 community development projects. - 96% of target coverage of the year. - Managed 45 Members and 164 Foreign Exchange Participants (Undergraduates) who took part in projects. - Facilitated at the National Conference organized by AIESEC Sri Lanka which had over 200+ delegates from 7 Universities of Sri Lanka - Handled a portfolio of 3 Million LKR.

I was a part of two different organizing committees, In the first one I was responsible to organize a community development program related women empowerment in the rural areas with the participation of young undergraduates from all around the world we were able to bring down 17 international volunteers to work with us. Second project was about environment conservation where we were able to partner up with Western Provincial Waste Management Authority and bring down 7 international volunteers to work in this project call Go Green.

- Worked with multiple local and international brands to help them understand the people and inspire growth. - Traveled across the country to host 100+ customer interviews and group discussions to understand customer behavior and psychology. - Analyzed and shared the insights with clients to make data-driven decisions.

I was a part of the team who were responsible to create and come up with innovative ideas of new business opportunities.