sohana oyshi

ad operations specialist

About

I am an enthusiastic Digital Ad Operations professional with 3 years of experience in the industry. Currently working with DMP, venturing into Programmatic world, maintaining proper communication with media agencies and publishers, meet KPIs and many more. Previously I had working experience in some major Ad Serving platforms like DFP, DSP, Freewheel, BeOn, AdBook etc. As a Digital Ad Trafficker I have been closely associated with Building, Managing, Developing and Facilitating the entire process of a Digital Ad Campaign. I am able to effectively manage a campaign's life cycle, including scheduling, delivery, tracking and reporting of advertising sites. Yes, I am very much eager to work in many more Ad serving platforms and learn more about Digital Marketing as I see the future is here.

Country

united states

City

redmond

Industry

marketing and advertising

Skill

teamwork, microsoft office, digital marketing, quality assurance, social media, advertising, team management, online advertising, research, strategic planning, project management, microsoft excel, customer service, public speaking, management, outsourcing, business process outsourcing, project planning, digital publishing, microsoft word, powerpoint, windows

Experience

ad operations specialist

eskimi

digital ad operation executive

servicenginebpo

2016-4 - 2019-2 · 2 yrs 11 mos

* Managing online ad serving by ad server platforms (DFP, DSP, LiveIntent, AdBook+, Freewheel etc.) * Campaign/Placement setup according to Media Plan * Targeting users (By Keyword, Behavioral, Contextual targeting methods) * Inventory/Marketplace setup * Uploading / trafficking standard banner, flash, video, and rich media ads according to clients requirement. * Creative Rotation setup, Creative (Ad) Optimization & Tuning * Tag/URL Implementation, implementation of third party pixels across ad campaigns * Frequency capping * Reporting (analytics) by using Impressions, Clicks, CTR, Spend, eCPM, CPM, CPC and interaction metrics for calculating ROI on campaigns * Providing QA and troubleshooting support for ad campaigns * Communicating with client contacts to resolve any media trafficking issues * Screenshot Operations using Adobe Photoshop/Nimbus according to agency/clients' requirements * Working independently as well as within a team environment * Always ready to adopt new system of workflow