Soh E.

- Managed daily e-commerce operations across multiple platforms (Shopee, Lazada), tracking and analyzing key performance metrics such as sales, traffic, and conversion rates. - Forecasted monthly sales and estimated order volumes, utilizing past performance data, upcoming campaign schedules, and new product launches. - Collaborated closely with Key Account Managers (KAMs) from Shopee and Lazada to review platform data, identify growth opportunities, and secure promotional resources (flash deals, homepage banners, vouchers). - Worked cross-functionally with design, warehouse, customer support, content, and branding teams to develop creative solutions and execute monthly sales plans aligned with brand and revenue goals. - Monitored and analyzed e-commerce performance, providing actionable insights to support data-driven decision-making and strategic optimizations. - Led the planning and execution of high-impact online campaigns, including Super Brand Day, Mega Days (11.11, 12.12), new launches, and exposure banners. - Coordinated product listings, pricing, stock allocation, and promotional mechanics in line with brand guidelines and marketing calendars. - Supervised and mentored junior team members, providing training on operational SOPs and platform tools to ensure efficient team performance.