Sofie VW.

- Being an all-around business partner within the organization, responsible to set up the luxury beauty entity. - Searching for leads for sourcing and serving all online e-retailers as well as offline retailers and wholesalers all over the globe. - Develop and execute the division's strategic plan, aligning with the overall company objectives and vision. - Identify market trends, consumer preferences, and competitive landscape to drive strategic decision-making. - Business Development and Expansion by establish and nurture relationships with key stakeholders, potential partners, and industry influencers. - Collaborate with other departments to optimize customer touchpoints and satisfaction levels. - Financial management and budgeting division's budget, ensuring efficient allocation of resources to achieve financial objectives.

Global Solutions for branded goods - Led and directed the Asian commercial team, overseeing 3 team members across 5 countries. - Established and nurtured strategic cooperative relationships with customers and suppliers, contributing to the growth and stability of the sales network.

- Focused on business development initiatives, enriching product catalogs, optimizing prices, and attracting Asian customers to bolster the company's presence in the Asia-Pacific markets. - Acted as the main point of contact for customers, efficiently resolving inquiries and providing solutions. - Led supply chain management and procurement, ensuring smooth packing, customs clearance, and competitive product sourcing.

International Business Development Wholesale

West Coast Supply Group has over 40 years’ experience as a leading wholesaler of premium branded fast-moving consumer goods (FMCGs) worldwide. We are located in the Netherlands and active in 75+ countries, our international team is tailored to meet the needs of each specific market. We always go the extra mile to find the best options for our clients. In the great Dutch tradition of reliable and efficient trading, we strive to constantly improve our extensive market knowledge, smart logistics network and high-tech warehouses. Our goal is to offer the absolute best when it comes to logistics, pricing, conditions, service and quality. Throughout the years we have built a strong reputation and developed long term relationships with suppliers, manufacturers and clients in a wide portfolio of brands within the sectors of: • Personal & Home Care • Beauty • Foods • Sports & Fashion • Health

From the beginning (idea phase) involved in a start-up with two friends from Malaysia to source a Taiwanese supplier for skin care products to be sold in Malaysia. Responsibilities included: • Sourcing of skin care product manufacturer and manage supplier selection process • Sourcing packaging materials • Price negotiations both with suppliers • Design of packaging

Chung Tuo, CTO is a professional medical instrument distributor supplying Taiwan domestic hospitals with cardiovascular products. It provides high quality cardiovascular stents (balloon stents and drug eluting stents) to the hospitals/doctors and inform these clients on any (new) developments in the field. Responsibilities included: • Together with CEO responsible for writing annual business plan and sales strategy • Broadening the product portfolio by attracting a new supplier (based in India) with innovative products and function as key point of contact • Organizing and hosting a field trip with clients to a Singapore seminar • Promotional activities during exhibitions and other events to present the products among experts in the field (mainly doctors)