sofie scherstén

Financial assistant at an accounting firm focusing on small to medium sized companies in the advertising industry.

Lowe Brindfors is one of the biggest advertising agencies in Sweden, and part of the international Lowe and Partners network. My position’s primary purpose was to conduct solid analyzes of quantitative and qualitative data, and present them in an accessible and attractive way for both internal teams as clients. My main task included developing communication strategies by identifying target groups, brands, categories and external factors. Using this knowledge I investigated the actual mechanisms that drive people, and how these can be used to contribute to communication that are differentiating the brand and relevant to the target audience. As planner I actively contributed to translating market insights into recommendations and relevant messages based on the client's goals and objectives. I assumed responsibility over the entire process, from data collection and analysis to strategy and implementation.