Sofia Velasco

I am a very proactive professional, with fast learning capabilities, a wide experience in B2B and B2C marketing; communicating to different types of audiences, from internal to external (customers, media, channel partners), both in national and spanish markets; very good communication skills, as well as an extensive multinational team management experience; used to work under pressure and with tight deadlines. General skills including strategy development, planning, budgeting, analysing and team/project management. Presently (since jan. 2023) I am working at Hisense Portugal as marketing and communication manager. Prior to that I worked at EDC agency, managing the communication team, working with a wide clients portfolio including companies from different markets, from renewables, consumer to human resources and technology, from PR and Media Relations to crisis management. Previously I managed the Tech Team of H+K Strategies in Portugal, and some clients as Huawei, momondo, Seresco, Cashback World among others as well as the New Business of Burson Marsteller Portugal. With a strong expertise in crisis management and media/crisis training, and also experience in digital marketing and digital (micro) influencers management including bloggers, youtubers, instagramers. Prior experience in the IT and telecom markets, as PR consultant: Vodafone Portugal, Logitech, Altavista (launching of Altavista.pt), DoubleClick (local announcement), TeamWare, Ascend, Amdahl, Globalstar, OKI, Siebel Systems, Philips Portuguesa (PC Peripherals, Business Communications, Philips Observation Systems), Solbi, Autodesk Portugal; Tech Data; Canon Consumer Imaging (Portugal). Expertise: Developing, coordinating and implementing of integrated marketing and communication plans, from bellow-the-line to above-the-line, with emphasis in digital marketing. Also media relations, events planning, writing and several editorial project implementation.