Sofia Hedberg

Family-owned enterprise investing in high-potential startups and VCs driving innovative solutions for a cleaner, smarter, and more secure world. Combining strategic investment with hands-on advisory in marketing and communications.

Sortrace is an AI-based tech company that helps municipalities and waste management companies measure and improve sorting quality. During my time at Sortrace, I completed the following: * Built and scaled Sortrace’s social media presence from the ground up, growing the LinkedIn community by +100% in 3 months and increasing profile impressions by over +300% in the same period. * Contributed to shaping and strengthening Sortrace’s brand identity and visual image across digital channels. * Proactively contacted press and media outlets, resulting in national TV exposure on TV4 News, as well as coverage in local and industry media. * Supported the development of Sortrace’s new website and created a news update for investors. * Conducted client interviews for customer success stories and assisted in coordinating media and press agendas with clients. * Supported stakeholder relations by attending meetings with current and prospective clients. * Represented Sortrace at key industry events and external engagements.

In February 2025, the Spanish-Swedish Chamber of Commerce proudly launched its Young Professionals Network with a kickoff event. Accumulating a growing number of engaged members and several well-received events, the network is designed to foster the personal and professional development of Young Professionals navigating the Spanish-Swedish business landscape. The primary aim of the network is to support Young Professionals as they enter and grow within the market, offering valuable networking opportunities and insights into industry-leading companies. It also promotes cross-generational exchange and contributes to building a more diverse and inclusive Chamber. The first event, “Networking Fika,” took place in March, offering members the chance to connect with both peers and senior professionals in a relaxed, Swedish-style coffee setting. This event set the tone for the network's mission: building meaningful connections across career stages. In May, the network hosted a Round Table on Youth Employability, where top leaders from member companies shared perspectives on key challenges and opportunities facing Young Professionals today. Topics included technological transformation, the evolution of work models, and strategies for successfully navigating the modern job market. The interactive format allowed participants to engage directly with experienced professionals and gain valuable insights. Most recently, the network launched its Mentorship Program, which pairs nine Mentors from member companies with nine Young Professional Mentees. Over the course of a year, mentees will receive guidance and support from senior professionals, fostering knowledge transfer, career development, and professional growth. The Young Professionals Network has received highly positive feedback and continues to generate strong engagement. Looking ahead, the Chamber is committed to expanding the network and creating even more inspiring and impactful events for its members.

- Planning, managing and executing events, including our business events as well as cultural events. - Graphic design and creative direction for all projects, social/digital media and Mailchimp. - Managing website and social/digital media - Internal communication between members, board of directors, and the delegations in Spain and Stockholm. - Translating and copywriting texts for press reales, newsletter and social media in Swedish-Spanish.

The School of Life is a global organisation that offers workshops and programs in psychology, philosophy and arts focusing on topics that are not dealt with in school. Their goal is to provide life experience for all. Task included: working as barfront, kitchen assistant, barista, shop assistant and host. My focal point was hosting, and once a month I presented and hosted the event 'Meeting stranger, friends or lovers'.

During my time at Justdiggit I contributed with the following: - Copywriting and editing news items and newsletter. - Translating news items and website articles from Dutch to English. - Give a Green Gift Campaign: creating website (WordPress) and participating in the creation of campaign (influencer marketing/B2B etc.) - Dripping campaign (email newsletters) - copywriting and designing automatic newsletters (ActiveCampaign). - Rewriting landing-pages on website to improve SEO - Participating in meetings on new projects and events

Assisted at major events like Volvo Ocean Race on Marstrand, En Öl & Whiskymässa, Kungälvsmässan etc. Helped plan and coordinate social media shoots and campaigns for events, new delivery locations, and new product launches.

HealthNet TPO is a Dutch NGO that restores and strengthens health care systems in areas disrupted by war or disasters. As the marketing and communications intern, I was responsible for planning and managing projects on all social channels, along with conducting research that may benefit the overall structure of our socials and website. I also worked with the other offices in countries where HealthNet TPO is operating which includes Afghanistan, Burundi, Colombia and South Sudan. At the end of my internship, I created and hosted a webinar titled “The Creative State of Mind” with award-winning guest speakers on the topic of mental health and creative arts.

A 10-month, full-time masters program in Madrid that equips students with a 360° view of marketing, branding, communication, digital strategy, and CSR. The program combines strategic thinking with hands-on projects, real-world challenges, and global exposure. Students collaborate with industry experts and graduate ready to lead in dynamic marketing and communication roles. Ranked #3 globally (QS 2025) and #2 in employability. Among the top 15% highest achieving students in my section. Received honors on final project for client Papa Johns.

Ranked nr1 in the world for media and communication for the 8th consecutive year in a row, according to QS universities ranking.

The IE Graduate Summer School is an innovative and dynamic program for ambitious undergraduate students and recent graduates who want to expand their horizons through a radically different and innovative academic and personal experience in a world- class university. The program offered a transformative educational experience.

Partook in the Yale Summer Session at the English Language Institute of Yale University between the 13th of July and the 3rd of August. The program focused on English language proficiency as well as theory of knowledge and entrepreneurship. A diploma was obtained.