Sofia Marabeli Maia

• Leadership of Marketing and Sales teams, focused on high performance, goal achievement, and talent development; • Planning and execution of omnichannel strategies, integrating digital and offline marketing, branding initiatives, and sales funnel optimization to drive qualified lead generation and strengthen the company’s position in the EdTech market; • Development and implementation of branding strategies, enhancing brand positioning, corporate identity, and B2B communication; • CRM management and marketing automation, ensuring lead nurturing, data integration, and conversion efficiency across the funnel; • Monitoring and analysis of key performance indicators (KPIs, Scorecards, and Forecasts), applying a data-driven approach to guide strategic decisions and improve business results; • Integration of CRM and ERP (RM) systems, promoting commercial intelligence, sales predictability, and alignment between marketing and sales operations; • Design and optimization of scalable commercial and operational processes, focused on efficiency, governance, and sustainable growth; • Coordination of omnichannel marketing campaigns, combining automation, performance, and brand visibility; • Development of strategic partnerships and management of relationships with internal and external stakeholders, strengthening the company’s presence within the educational technology ecosystem; • Active contribution to growth strategies, cross-functional collaboration, and a high-performance culture that integrates marketing and sales.

• Develop and consistently implement marketing strategies to enhance competitiveness in the aerospace, agricultural and defense sectors. • Coordinate in-depth market analyses on an ongoing basis, identifying emerging trends, consumer behaviors, and new business opportunities. • Strategically plan, coordinate, and execute integrated marketing and communication campaigns to position the brand as a leader in the technology market. • Continuously monitor competitors and identify key competitive advantages to support the development of innovative products and services. • Collaborate effectively with internal teams, clients, and partners to ensure alignment and consistency in marketing initiatives. • Coordinate the trade show and exhibition participation strategy for the business sectors. • Establish clear KPIs and continuously assess the impact of marketing efforts, ensuring a strong return on investment (ROI). • Plan and execute marketing actions with a focused approach on lead generation, pipeline acceleration, and business development opportunities. • Cultivate strategic partnerships aimed at driving new business growth and development. • Design, implement, and optimize marketing processes and CRM structures, improving customer journey visibility, lead nurturing, and data-driven decision-making. • Act as a strategic advisor to leadership, supporting decision-making with insights, metrics, and recommendations that connect marketing outcomes directly to business goals.

• Ensured marketing initiatives were aligned with company standards and guidelines, collaborating closely with the sales department to maximize results. • Developed and executed marketing strategies in line with the company's growth goals, utilizing digital, traditional, and content marketing approaches. • Planned and managed participation in national and international events to enhance brand visibility and recognition. • Increased brand awareness through branding campaigns, strategic partnerships, and active participation in industry events. • Created multi-channel marketing strategies to promote the company domestically and internationally, across online and offline platforms. • Coordinated and supervised the marketing team's activities, ensuring effective implementation of strategies. • Organized and executed participation in trade shows, conferences, and global events. • Collaborated with senior leadership to develop and implement expansion strategies across Latin America. • Established success metrics and monitoring systems to assess campaign performance, identify improvement areas, and deliver regular reports to senior management. • Conducted market research to enhance the brand's positioning in both national and international markets.

• Development of the company's Strategic Marketing Plan; • Elaboration and realization of presentations, meetings and visits to national and international clients and partners. • Planning and participation in national and international exhibitions. • Relationship with class entities (ABIMDE, Cluster Aeroespacial, among others), seeking to include the company in the institutions' activities. • Planning and receiving visits from large national and international clients. • Responsible for carrying out market intelligence research and market analysis. • Development of the Branding strategy and national and international expansion of the company. • Product marketing and support in certification processes. • Development of national and international Leads in the Aeronautics, Defense and Tests and Measurements sectors. • Identification and Analysis of new business opportunities.

• Planning and execution of necessary Marketing actions, according to the strategic planning defined by the Board. • Identification and management of commercial opportunities. • Elaboration and realization of presentations, meetings and visits to national and international clients and partners. • Relationship with class entities (ABIMDE, AIAB, among others), seeking to include the company in the activities and actions of these institutions. • Planning and execution of National and International Exhibition, Events and Meetings. • Team coordination, consultancies and Marketing service providers (Press relations, designers, publicity and advertising, institutional website developers, among others). • Planning, approval and management of all institutional materials. • Relationship with all areas of the company in order to collaborate with the execution of the marketing plan.

• Participation in the EDI (Electronic data interchange) project for Samsung Brazil, Samsung Chile and Samsung Colombia. • Receipt, analysis and processing of files sent by Distributors and Retailers. • Development of reports for decision making and analysis of market trends. • Market research through Mystery Shopping, competitive profile survey and creation of results reports

• Management of the sales team, planning, coordinating and monitoring the execution of team functions. • Elaboration and fulfillment of commercial goals. • Inventory control and analysis of product inventory rates. • General administration of the unit including financial routines, recruitment, selection and training of salespeople. • Marketing actions and event coordination. • Customer service.