Shirief Nosseir

Worked with in-country sales teams to drive EMEA revenue growth through channel partners for security & API management portfolios (both on-premise & SaaS); helped grow channel’s annual new product revenue by 70%+ (8-digit figure).

Managed all business aspects of CA's Security and API Management solutions. Developed business plans, drove major opportunities, enabled field sales, and led 4 regional sales specialist teams to deliver. Achievements include: overachived quotas and grew business by over 50% for two years in a row selling primarily to new logos (industry average 23%);

• Led go-to-market strategies & plans for various solution portfolios. • Teamed with direct sales & resellers throughout sales campaigns: identified market opportunity & solution, drove demand development, assisted with sales cycles, and created new customer studies. • Delivered with field marketing and partners multi-touch demand generation campaigns integrated across the customer buying cycle. • Drove enablement programs for partners, sales, marketing, & communications; coached new EMEA telesales team to generate over 30% incremental product revenue within 8 months targeting small & medium enterprises. • Collaborated with product management & technology partners on new product requirements & rolling out solutions. • Identified segmentation & whole solutions, defined pricing & positioning, and architected messaging & content to penetrate new & existing markets. • Spoke at events, briefed press & analysts, prepared research & managed field communications. • Met customers to present new solutions, discuss roadmaps, & review buying criteria.

• Led pre-sales of newly formed worldwide reseller business; achieved 300% of annual sales quota within first year. • Delivered enablement programs and supported resellers in identifying & closing sales opportunities; led first enterprise portal deal over $1m & the first in Japan; implemented first proof of concept of a new mainframe solution that resulted in $1.5m sale in Brazil.