Sneha Varghese

• Managed multiple client accounts, driving projects from briefing and creative development through approval and final delivery. • Translate business objectives into clear creative briefs for design, content, and production teams. • Manage project timelines, stakeholder feedback, approvals, and delivery across digital, social, video, and brand communication projects. • Develop client-facing presentations, campaign proposals, and strategic recommendations for senior stakeholders. • Contribute to campaign ideation and creative development across a range of brand and marketing initiatives. • Lead WhatsApp marketing campaign execution through Interakt, coordinating creative assets, audience lists, approvals, and deployment.

• Analysed NPS and customer experience data to identify customer needs, communication gaps, and service improvement opportunities. • Conducted competitor and market analysis to support brand positioning and communication planning. • Produced customer insight reports and recommendations for marketing, customer experience, and leadership teams. • Improved feedback collection processes to support more effective customer journey analysis. • Collaborated with marketing, digital, and customer experience teams to incorporate customer insights into communication strategies.

• Coordinated end-to-end logistics for the Beat Diabetes campaign, managing planning, vendor communications, and on-ground execution for an event attended by over 16,000 participants. • Developed sponsorship outreach materials and proposals that secured 25+ sponsorship partnerships, contributing to increased registrations and enhanced event value. • Managed sponsor deliverables and branding requirements, ensuring compliance with visibility commitments, timelines, and quality standards. • Oversaw registration tracking, sponsorship administration, and event asset management, delivering accurate reporting for internal and external stakeholders. • Drafted and processed contracts, invoices, and event documentation in line with organisational compliance requirements. • Analysed event and registration data to support post-event reporting and recommendations for future campaign planning.

Key Modules: Principles of Marketing, Understanding the Customer Experience, Strategic Global Marketing, Customer Insights Through Marketing Research & Market Research, Marketing Communications & Agency Management, Creative Marketing Communications, Contemporary Perspectives in Customer Engagement. Achievements: I developed strong analytical skills through data-driven projects and honed my presentation and persuasive communication abilities by delivering campaign pitches. My studies provided a deep understanding of marketing, consumer behavior, branding, and digital trends, earning multiple distinctions. I expanded my professional network through marketing events and workshops. As part of a student consultancy team, I helped enhance the market positioning of a sustainable construction start-up by refining its brand awareness and SEO strategy, applying theoretical knowledge to real-world challenges.

Key Modules: Marketing Management, Research Methodology, Brand Management, Advertising & Salesmanship, Strategic Management, Principles & Methodology of Management, English Literature, Business Accounting & Financial Management & Fundamentals of Mathematics & Statistics. Achievements: I achieved distinction in English, Accounting, and Mathematics while actively participating in inter-collegiate fests. As Management Representative, I communicated student concerns to the administration, and later, as Vice-Chairperson of the Student Council, I organized academic, cultural and sports events, led the college's first concert, and managed a record-breaking fundraiser. In my final year, I conducted a capstone project analyzing NTDE's 4Ps of Marketing, providing insights to enhance pricing, target market strategies, and marketing effectiveness for improved customer engagement and business growth.