Sneha Vaishnavi

Led global marketing strategy and commercialization for consumer subscription offerings across web and app platforms in North America and EN4 international markets. • Owned full-funnel growth across acquisition, lifecycle, CRM, in-app, and performance marketing • Defined brand and product positioning while enabling culturally relevant localization • Built data-driven GTM plans for major launches and new monetization programs • Partnered closely with Product, Research, Finance, and Data Science to translate AI-powered discovery and recommendation models into measurable customer and revenue outcomes • Owned P&L for Member Engagement, driving ROI-based prioritization and investment decisions • Managed and mentored high-performing global teams and agency partners

Led marketing strategy for Audible Plus and Premium+, the most significant member benefit expansion in Audible’s history to drive revenue through improved retention and engagement. • Designed segmented lifecycle journeys across email, push, CRM, and in-app experiences • Built win-back and reactivation programs delivering multimillion-dollar revenue impact • Translated customer insights into product roadmap enhancements and value proposition evolution

Built Audible’s first full-funnel demand generation strategy across digital, video, OOH, creators, and performance channels through successful implementation and adoption of a 6 month geo test • Expanded national brand awareness from ~50% to 80%+ through integrated media execution • Owned large-scale testing, media mix modeling, and optimization programs • Managed ATL paid media P&L delivering ~2x ROI budget, P&L and forecast. Marketing liaison for creative agency. Key stakeholder and decisions maker in media agency search, recruitment and on-boarding. Responsible for hiring and developing upper funnel team of marketing managers.

Category manager and business lead for on-site personalization through DMP. Lead UX optimization initiatives through A/B and MVT testing for Vonage.com and partner websites. Manage multi-million dollar promotional budget. Manage vendor relationships/ contracts for analytics, testing, personalization, and customer research.

Lead overall online merchandise strategy and all front-end UX initiatives for 1800flowers.com. Partner cross functionally with merchandising, creative, email, affiliate, and social teams to help drive a consistent brand message and maximise website conversion. Manage relationship with 4 external vendors including UGC and Onsite search. Lead A/B and MVT Testing strategy for 1800flowers.com.

Manage online retention initiatives for performance skincare brands - Hydroxatone, Hydrolyze and Keranique. Marketing lead for eCRM email program for risk-free trial customers. Manage vendor relationships for SEO/ORM and Ratings & Reviews (UGC). Manage launch of all front-end UX projects.

Oversee all online merchandising initiatives and partner with Web analytics and development teams to improve website conversion and UX. Analyze Coremetrics data to optimize onsite search conversion and navigational structure. Collaborate with VSB Marketing on a monthly basis to leverage brand assets for web to drive SEO and customer engagement.

Manage website production calendar and bi-weekly site updates for 6000+ skus for fine jewelry on jcp.com. Create unique promotional ideas to boost online sales while protecting profitability and maximizing ROI. Manage web projects such as “Diamond Buying Guide” and “Custom ring Builder” to improve engagement (time spent on site) and drive conversion. Execute an integrated multi-channel strategy for merchandising, marketing and promotions on jcp.com. Analyze Coremetrics and customer survey data to optimize navigation and web usability.

Managed the online Home, Girl's and Boy's businesses for Lands' End. Worked closely with the Search Marketing manager to leverage and expand SEO keyword list. Worked with Link share to expand affiliate network unique to my businesses (Upromise). Helped strategize and execute strategic partnerships with Marriot Hotels and Continental Airlines.