Sneha Roy

Brands - DBS digibank ; SOTC ; Thomas Cook • Demonstrated clear understanding of client’s business and acted towards achieving short-term and long-term goals for the assigned projects. • Made efficient use of SEMRush, Ahrefs, Google Search Console & Google Analytics and provided data driven insights • Undertook Keyword Research & Analysis for assigned projects and identified new Keyword Opportunities on a monthly basis. • Helped define the IA of the projects assigned to me, with an intent based page to page mapping • Provided recommendations for content creation and modification as per the search engine guidelines and algorithms. • Provided recommendations for enhancing the SERP listings of the targeted websites in Google SERP. • Provided recommendations on improving call to actions across the website there by having an impact on the conversion rate of the website. • Ensured all content updates on client websites are in line with SEO recommendations • Provided inputs for offsite submissions as and when required. • Co-ordinated with offsite promotions team and ensured all submissions are in line with SEO best practices across the industry. • Handled majorly a BFSI Client – Actively worked on optimizing end-to-end SEO needs of a leading Singaporean Multinational Bank. • Have worked for clients (Indian Market Leaders) related to domains like BFSI and Travel Industry. • Created detailed SEO recommendations and did a drop analysis to increase website traffic unitedly by 149% (July’22 Vs July 21) • Contributed towards increasing app installs by 70% through the website (July’22 Vs July 21) • Managed and carried out organic search marketing improvements, concentrating on SEO hygiene factors before implementing a long-term plan. • Using Google Analytics, SEMrush, and Ahref tools, prepared weekly/monthly reports to track client’s website traffic. • Handled on-page activities such as image optimisation, meta tags, header tags recommendations, etc

Kharghar,Navi Mumbai