Sneha Rani, PhD
Data Scientist, Measurement Science - Walmart Connect @ FocusKPI, Inc.
About
I am a Data Scientist who specializes in machine learning and deep learning with a strong foundation in statistical modeling and predictive analytics. I develop scalable, data-driven solutions that transform complex data into actionable insights, driving high-impact results across diverse industries. I launched my career through a deep dive into technology management and statistical analysis at North Carolina State University, earning a Ph.D. and a Master’s that equipped me with a robust toolkit for data-driven problem-solving. Along the way, I’ve had the privilege of working on a range of collaborative projects, from predictive maintenance to hypothesis testing, where I partnered with interdisciplinary teams to develop innovative, data-driven solutions. From developing machine learning-based wafer defect recognition systems that improved defect detection by 20% to engineering real-time predictive models that reduced downtime by 15%, I have a track record of delivering high-impact results. I have fine-tuned GPT-3.5 models for customer complaint categorization, utilized NLP techniques for sentiment analysis, optimized production yields by 5%, and designed scalable AI solutions integrating real-time data for advanced forecasting. I’m always ready to tackle the next challenge. Please feel free to reach out for potential opportunities.
United States
Sunnyvale
Computer Software
Computer Vision, Prompt Engineering, Experimental Analysis, Experimental Design, Statistical Analysis, Pandas (Software), Analytical Skills, Tableau, NumPy, Problem Solving, Time Series Analysis, Long Short-term Memory (LSTM), ARIMA, Artificial Intelligence (AI), Business Insights, Marketing Analytics, MLOps, Data Science, Statistics, Qualitative & Quantitative Research Methodologies
Experience
Data Scientist, Measurement Science - Walmart Connect
FocusKPI, Inc.
Sunnyvale, California, United States
Advertising
Graduate Researcher
North Carolina State University
Data Science Intern - Data Trade Gateway
Lenovo
Raleigh, North Carolina, United States
Doctoral Candidate
North Carolina State University
PhD Dissertation: Utilized advanced probabilistic Partial Least Squares-Structural Equation Modeling (SEM) techniques (including confirmatory factor analysis & path analysis) to statistically estimate & validate latent constructs of brand equity, modeling complex interrelationships to predict consumer intentions within a multivariate framework.
TATM Student Advisory Board
North Carolina State University
Served as the student body representative at the Industry Advisory Board meeting, addressing strategies to enhance students’ career readiness by bridging gaps between academic preparation and industry requirements. Facilitated impactful panel discussions, moderating dialogues between leading industry professionals and students to foster meaningful insights and connections.
Graduate Research And Teaching Assistant
North Carolina State University
Raleigh, North Carolina, United States
Co-Instructor (Global Sourcing & Trading Dynamics)
North Carolina State University
United States
Delivered a graduate-level course on Global Sourcing and Trading Dynamics, providing in-depth instruction on costing analytics and its applications in supply chain management. Guided students in developing analytical skills to evaluate and optimize sourcing strategies with real-world use cases.
Data Science Student Consultant
Department of Molecular Biomedical Sciences @ NCSU
Raleigh, North Carolina, United States
Graduate Research Intern
SPESA (Sewn Products Equipment & Suppliers of the Americas)
Raleigh, North Carolina, United States
Conducted research and designed a game-based learning framework to evaluate the mobile app’s (Herald by Shimmy) efficiency, identifying key metrics and defining KPIs to track user progress and app performance.
Marketing Analyst Student Consultant
Rheem Manufacturing Company
Raleigh, North Carolina, United States
Developed & evaluated marketing frameworks using A/B testing & ROI analysis. Worked closely with sales and marketing teams to enhance customer engagement strategies.
Assistant Manager - Marketing
Welspun World
Mumbai, Maharashtra, India
• Drove 15% YoY growth in home linen business by leveraging opportunity areas in the North American market segment worth $50M and tailoring market entry strategies. • Improved forecast accuracy by 25%, sales by 15% & ROI by 25% for new product launches using Marketing Mix Modeling & Multi-Touch Attribution modelling.
Marketing & Merchandising Analyst
D'DECOR HOME FABRICS
Mumbai Area, India
• Established a new product category, contributing 15% of total US exports, by analyzing market trends, customer data, and pricing strategies using advanced analytics. • Streamlined product development, marketing, and supply chain with data-driven protocols for the new category. • Guided Asian market entry using consumer demand forecasting and market penetration analysis.
Graduate Engineer
Welspun World
Anjar Area, India
• Improved operational efficiency by 20%, and reduced lot rejection rate by 15% through data-driven process optimization and quality control improvement.
Education
North Carolina State University
Statistics
North Carolina State University
Technology Management
North Carolina State University
Technology Management
THESIS (Presented at Joint Statistical Meetings 2021) Forecasting the Potential Impact of the COVID-19 Pandemic on Employment Opportunities in the North Carolina Textile Industry using ARIMA Time Series Forecast Models
Sneha Rani, PhD's Contact Information
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