Sneha Ghosh

• Led the competitive benchmarking effort, informing product and pricing strategy for Splunk Cloud. • Provided deep outside-in intelligence to product and engineering teams to help guide product improvements. • Helped sales with product-related intelligence and participate in client discussions. • Worked closely with Product marketing on product messaging and created different types of Top of the Funnel and Middle of the Funnel assets including blogs, case studies, white papers, etc. • Led cross-functional projects to deliver quarterly intelligence updates to executive staff.

• Established a successful CI practice in a high growth pre-IPO SaaS start-up • Helped sales position the value of cloud-native solution built on AWS versus traditional on-premises alternatives • Equipped sales with snackable and actionable competitive insights, sales enablement, and conversation guides focused on velocity sales (<90 days) • Created bottom of funnel and middle of funnel assets to support marketing campaigns • Supported product messaging, PR, and analyst presentations with competitive research • Established quantitative and qualitative win-loss analysis process

• Running competitive displacement programs • Assisting in new product launches - competitive product analysis, market share analysis, launch content creation • Monitoring and analyzing key competitor’s strategies, product gaps,financials, key acquisitions and analyst opinions • Creating technical deep dives, competitive briefs, webcasts and podcasts to educate the field • Running competitive war rooms and energizing competitive communities within NetApp • Managing complex projects with geographically distributed teams • Leading the Win Loss Analysis project for NetApp • Aiding in executive decision making by providing competitive research

• Providing marketing support to facilitate the launch of new Software Defined products • Conceptualizing and delivering product materials for HP Networking Group • Analyzing competitors' positioning and presenting internal intelligence reports • Market conditioning and market intelligence • Driving customer segmentation and analysis activities

• Providing marketing support for introduction of new server technologies • Leading customer awareness and channel enablement programs • Fulfilling revenue objectives through customer relationship management, product positioning, messaging and pricing strategies

• Driving increased customer adoption for DNA (English daily) by analyzing its positioning and distribution strategies • Devising marketing strategies to target new customers