Sneha Das

An advisor to CxO and leadership teams at Big 4, MBB and mid-market clients on revenue growth, market entry, customer transformation and organization wide-change initiatives, managing ~ $200m budget projects and cross-functional team size of ~20 members Client Engagements: • Led a 2-year revenue and profit maximization Go-To-Market strategy through product portfolio optimization, assessed brand value and performance measured against retailer discounts, price, sales volume and geography, targeting ~10% yearly returns from top performing brands • Devised Market Entry and business expansion strategy for a global consulting firm entering Mexico, defined a business model entailing financial viability, operational feasibility, market analysis, technology & infrastructure investment as well as regulatory barriers supported by scenario analysis • Achieved 85% product adoption in 2 months devising change management strategy for a large organization’s internal platform, outlined key user engagement related challenges and their mitigation plans, defined key metrics like KPI or success factors and potential continuity risks • Steered Digital Transformation roadmap for an SME, underscored by value chain bottlenecks and actionable measures to overcome them, boosted self-serve channel usage potentially by 15% in 3 months, weighed against ease of implementation, projected investment, impact & completion time

Pivoted KPMG UK-India practice collaboration in operations and finance domains, executing process improvement projects by outlining target operating model, drove client and leadership engagements underpinned by Euros 600k - 1m budget projects, drafted proposals and led team size of ~15 resources Projects: • Improved cross practice operational efficiency by targeting ~95% slot utilization and ~30% reduction in customer cancellations or no-shows, refined firm’s internal workflow and scheduling processes to help top management adopt an improvised organization design • Accelerated digital adoption by 30% transitioning customers from phone and F2F conversations to using online channels, designed channel shift strategy by capturing customer pain & gain points through interviews & workshops, capitalized on cost-to-serve analysis and secondary research outputs • Established pre-acquisition synergy and integration potency for a M&A client, designed an operating model entailing workforce, technology, operations, finance and governance strategy, duck tailed with financial statement-based forecasts and scenario-based ROI analysis • Built a system workforce improvement model to assess capability gaps against defined criteria, captured cross departmental best practices, loose ends and growth opportunities by interviewing staff across levels to strengthen operational rhythm and organizational turnaround • Catalyzed management’s acquisition centric decision making leading due diligence for a US group, orchestrated industry and competitor benchmarking, assessed total share, financial & technology metrics in conjunction with cross-workstream client staff and leadership collaboration

Global Strategy Consulting, Customer Insights and Growth practice - transformed consumer engagement super heading $5m - 10m budget projects and 3-5 resources, provided customer experience at reduced cost to serve, tailored Go-to-Market strategies resulting in higher Customer Satisfaction score Projects: • Curated revenue maximization and customer acquisition business case, projecting ~5% annual revenue growth fueled by ~7% higher investments in loyalty programs, digital advertising and ecommerce based on competitor benchmarking & user behavior insights • Enhanced self-serve channel usage by 15% and reduced customer care interaction by 10% for a retail giant by diagnosing recurring customer issues, enhancing digital channel intuitiveness, recommending targeted staff training and simplifying digital customer journey • Truncated customer churn rate by 9% and boosted operational throughput by 5% introducing automation and conversational AI solutions, identified service gaps across customer journey roadmap, coached staff on CRM application benefits and streamlined customer communication • Increased operating income by 72% in 2019 for a Minnesota-based healthcare enterprise by expanding the customer base and optimizing contact center operations through business model redesign and workforce management

HAL Robotics: • Acquired 5 top notch accounts across multiple verticals for an AI powered IoT smart devices producing startup through market research on target firm's value chain, regular interactions with client key decision makers and drafting business proposals • Pitched in product’s value proposition and technical feasibility to clients and generated buy-in for proposed solutions by articulating predicted level of performance improvement in transit and storage functions of raw material heavy industries • Guaranteed repeat purchase by prescribing notable features for new product versions internally, after assessing contribution to client’s growth model Doosan Heavy Industries: • Corporate Strategy & Planning division - as an internal consultant assisted in strengthening footprint of Korean Heavy Industrial giant in Energy & Power market in India • Recommended next product line investment, target business sector and potential partner selection to top management by tracking industry trends & analyzing competitor information • Advocated investment focus on technology usage generating 60-80% lesser carbon footprint to MD and higher management, culminated in 256.7$ million yearly revenue • Executed Cash Flow Management initiative to streamline client payments from 139 to 118 days per project • Cultivated an in-house online portal to record unidentified project costs and improve utility, impacting 6 functional units • Authored reports, journals and news clippings articulating new company developments for internal & external stakeholders

• Boosted sales for Cardio Vascular & Metabolic diseases unit, ~38% of total product sales & $1.8 billion cumulative revenue, using predictive analytics • Devised Market Entry strategy for 3 emerging markets - projected growth rate 41%, out of 15 active operations within Mainland China • Advised expanding sales-force by 5% for Tier 1 hospitals and oversaw Training & Development programs to increase salespersons productivity • Showcased formulated key business solutions to the Product Marketing team and top management

• Established e-marketing efforts to draw higher traffic for Dove & Clear, ~21.5K online traffic volume for a quarter, as part of E-Commerce Digital Marketing team • Accelerated online product views by 5% implementing local media platforms advertisements, brand value keywords on product labels & investment in rolling banners • Expedited online sales significantly for Laundry product – Omo by implementing 30% discount roll-out, to combat competition posed by 3 local firms • Super headed marketing Agency vendor partner selection - Nielsen/ Admaster by monitoring their data sources, methodologies & team expertise

• Designed Go-to-Market strategy for local metal market intelligence firm, for SEA countries outside Mainland China • Launched new customized product line with 20% lower price by evaluating details of customers’ product usage, information sources and conducting international competitor & metal market analysis • Catalyzed foreign market entry by facilitating collaboration with foreign consulting agents, to obtain overseas brand recognition

• Developed customer acquisition strategy by evaluating potential customers in Performance Materials BU - Shoe sole (chemicals) market • Detailed market research on shoe manufacturing brands – current market size, volume of product usage & strategic business focus for future • Accounted the market size of product through data collection and defined key parameters in prioritizing target customers • Potential clients like Nike, Columbia Sportswear, Under Armour targeting strategy was presented to APAC and German business heads

• Headed a team of five Business Analysts supporting Citibank’s Global Banking & Financial Services business unit across Singapore / UK / US / Mexico • Revitalized Citi - UK digital banking portal through Offline to Online (O2O) omni channel optimization strategy - collaborated with cross national teams for requirements gathering, conducted user data analysis & formulated actionable insights aligned with client’s organizational objectives • Contributed to $5B+ agile transformation initiatives, fostered profitable process- oriented enhancements like interactive walkthroughs, guiding tutorials, chatbots within Citi website to improve customer experience, received ‘Client note of Appreciation’ from Citibank in 2013 • Increased online banking adoption by 11% and reduced customer complaints by 45% through redesigned customer touchpoints and feature enhancements

Strategy | Leadership | Digital Transformation | Entrepreneurship

• World #7 Business School - FT Global MBA Ranking 2021 • CEIBS Management Committee, International Alumni Association - Marketing | Public Relations | Content Creation • Member of Marketing Club, CSR Club - volunteered to teach primary level students & Dance Club - onstage performances • Represented CEIBS in Career Trek to Singapore - company visits across diverse industrial sectors and NUS, INSEAD & NTU Alumni gathering