Smriti M.

Digital Media Manager @ OPPO India

About

Media Marketing professional with 8+ years of experience leading digital and offline campaigns across the automotive and smartphone sectors. Proven track record in driving Go-to-Market strategy, integrated media planning, and data-led marketing execution for flagship product launches. At OPPO and Maruti Suzuki, have managed large-scale media budgets (₹25–100 Cr+), optimized cross-channel ROI, and delivered record-breaking campaign performance across Google, Meta, YouTube, and OTT ecosystems. Spearheaded high-impact brand integrations (Bigg Boss OTT, Shark Tank), led influencer collaborations, and executed award-winning digital innovations that strengthened brand visibility and market share. Certified Digital Marketing and Scrum professional, I combine analytical rigor with creative strategy to drive full-funnel impact—from awareness to conversion—across India’s most competitive consumer categories

Country

India

City

Gurugram

Industry

Telecommunications

Skill

Influencer Marketing, Performance Monitoring, Marketing Management, D2C, 360 Campaigns, Outdoor Advertising, Online Marketing, LinkedIn Marketing, Marketing Budget Management, Launches, Brand Building, A/B Testing, Problem Solving, Product Management, Product Marketing, Consumer Research, Content Marketing, Below the Line Advertising, Digital Integration, Market Segmentation