saeid motakalem

Progressive leadership responsibilities managing marketing and technology initiatives.

Established vision and direction for experience innovation division; led teams of experts in customer research (marketing, sales, service) and IT for enterprise strategy.

Led multi-disciplinary teams including value engineers, business intelligence experts, HCI specialists, IT architects, developers and PMs. Directed strategy to execution of full life cycles for multi-channel digital personalization of marketing, loyalty and financial platforms.

As Head of Accenture Experience Agency Saeid led end-to-end digital experience management services to global Fortune 500 clients. He managed and grew a world-class, cross-disciplinary digital Agency comprised of cognitive scientists, researchers, information architects, content strategists, visual designers, accessibility experts, interaction designers, rapid prototypers and front-end developers across all product lines and geographies. As the leader in end-to-end experience management processes and methodologies in Accenture he lead high-performance teams and delivered world-class products and experiences to 60+ Fortune 500 clients by incorporating the diverse perspectives of well-rounded teams in terms of knowledge, skills, and cross-cultural understanding. Setting and articulating the vision and value prop of the Agency to C-level executives, he advocated ‘voice of the customer interwoven with needs of the business’ in experience management life cycles and strategic discussions across all Accenture verticals.

* Provider of Interactive eCommerce Services * VICE PRESIDENT - EXPERIENCE DESIGN & RESEARCH * Reported to CEO. Built a talented team of mobile technologists, CX & cognitive scientists, designers, solution architects and * marketing analysts in a distributed on/offshore setting. Built vision and alignment for new product lines. Led stakeholder * workshops, strategy and execution of marketing platform with 8000+ unique templates for 7 high-volume RIA ECM and ecom sites. Enhanced customer experiences for complex transactional and data visualization applications supporting * enterprise divisions and e-com sites. Led BI and process re-engineering projects for CRM and ERP migration. * Managed multiple product cycles. Led rapid prototyping for global customers. Led strategy to execution of content platform * and improved KPIs by 28% across product lines. Developed advanced proprietary behavioral modeling and analytics tools.

Managed digital experiences for select GBS portfolio of clients including strategy for innovative human-centric mobile & ERP solutions.

Saeid is responsible for leading and managing experience management practice focused on experience strategy, digital strategy, analytics, execution strategy, emerging technologies, platform enablement strategy and business transformation. The practice develops strategy for global fortune 500 clients in transformation projects across industries as well as developing methodologies, IP and offerings by combining cognitive science, market research, analytics & data-driven approaches with digital capabilities through strong alliances with internal and external partnerships. Additionally, the practice develops accelerators and proof of concepts with cloud & platform groups (Oracle, Salesforce/SFDC, SAP, Microsoft Dynamics, Pega, etc) to demonstrate seamlessly-linked strategy and execution and help clients reimagine the art of possible.