Matt Smith

- Led engineering teams in developing software that managed over $177M in annual ad spend and executed more than 10 million daily advertising optimizations, achieving an average ROAS of 4.29 in 2023. - Stepped up to lead engineering efforts across four additional teams during a leadership transition, ensuring continuity, alignment, and sustained momentum. - Led engineering teams in building and integrating the acquired company, Amplifi—driving its rebranding and expansion into Pattern’s PXM platform.

- Led engineering teams in the U.S. and India to develop and deliver advertising software that managed $68M in ad spend in 2022, achieving an average ROAS of 4.02 and generating $276M in ad-driven sales. - Led the successful recruitment, evaluation, hiring, and mentoring of the initial software engineering team in India—establishing high-performing, autonomous teams driven by purpose and a commitment to excellence.

- Designed and led implementation of Product Destiny for Advertising (US Patent 11321724B1) - Upgraded deployment practices to include staging environments, pre-production testing, and QA workflows resulting in faster reliable deployments. - Helped lead migration from DigitalOcean to AWS, boosting scalability and performance. - Expanded the internship program to deliver numerous talented engineers that successfully transitioned into full-time employees making impactful contributions. Pattern specializes in e-commerce solutions to help brands control the marketplace and dramatically increase their revenues. We are an agile group of data fanatics that are obsessed with making our partners successful. We help our partners protect their brand, grow sales, and scale their distribution.

Lingotek is a cloud-based translation technology and services provider that enables a consistent digital experience across every customer touchpoint. We go beyond traditional document translation by connecting all of your digital content through our Translation Network for seamless localization and systematic publication to your global audience. We combine translation management software, professional linguistic services and a suite of enterprise application connectors to ensure the timely delivery of a personalized digital experience to each of your customers. Our tailored solutions help drive revenue through enabling more effective marketing campaigns and more personalized customer engagements.

Direct the technical development of all Lingotek connectors including Lingotek Filesystem Connector, Lingotek for Mac, Lingotek for Windows, Lingotek Bridge, Confluence, Drupal, HubSpot, Marketo, Magento, MindTouch, WordPress, and Zendesk. Guide external technical integration teams by providing best practices and technical recommendations. Mentor, enable, and recruit development teams to be autonomous, accountable, and innovative.

Lingotek is a technology-enabled service company that has been changing the translation industry since 2006.

Teach and mentor students engaged in learning Computer Science at the BYU Salt Lake Center.

LaunchUp is community-driven organization focused on helping technology entrepreneurs be successful. We host free monthly events that are fast-paced, interactive, and feature local startups.

Teach and mentor students engaged in learning Web Development (CIT 230) online in an academic environment.

Kalood is an intelligent deal discovery platform. We make big data work for consumers by leveraging intelligent web crawlers, user-contributed content and machine-learning algorithms to curate and recommend relevant discounts to consumers. Kalood has helped users find 80,000 deals and now has over 12K+ users.

The Web Startup Group (aka Tech Startup Group) was founded to bring together people interested in creating new sites and services online. Group members include web developers (programmers and designers), marketing and business-minded individuals, creative idea people, and others with technology related skills. The group meets regularly to discuss and make Web Startups come to life. If you are interested in making a difference online then join us!

Developed a computational framework for measuring and reasoning about social capital in online communities. The contribution belongs to Computational Social Science, a naturally interdisciplinary field emerging at the crossroads of computer science and the social sciences.

I am a researcher in the Data Mining Lab at Brigham Young University.

Online directory and interactive guide for LDS Missions and Missionaries. Currently, connecting over 25,000 missionaries.

Dissertation on "A Computational Framework for Social Capital in Online Communities" (June 2011).