Smart Xu

As an expert with over 20 years of experience in the exhibition system industry, I always adhere to my core principle: "Best, or Nothing." Currently, as the Vice President of International Business at Lingtong Exhibition System, my primary mission is leading our transition from a traditional hardware manufacturer into a premier global provider of green exhibition solutions. In the international market, we consistently emphasize "German-level quality" and the environmental sustainability of our modular aluminum systems.[ GLOBAL INDUSTRY ENGAGEMENT & AUTHORITY ]• International Jury Roles: Served as a global judge for the World Expo Japan and the 2026 ExSys Awards organized by The Experiential Design Authority (TEDA).• Global Network & Associations: Deeply involved in the global MICE community for decades; a regular attendee of the IFES Annual General Meeting (AGM) since 2010, and have also participated in major regional conventions including AMPROFEC (Mexico) and AFECA (Asia-Pacific).[ CORE EXPERTISE & FOCUS ]• Strategic Regional Focus: Transitioned from general global sales management to executing targeted business development strategies across the Americas, Southeast Asia, East Asia, Middle East, and Africa, while building reliable localized supply chains.• Green Exhibition Solutions: Actively advocating for eco-friendly and sustainable event solutions. We specialize in modular aluminum frame systems (including 62mm frames, standard booth system, and square design system) that offer a reusable, cost-effective alternative to traditional one-time timber structures.• Localization & Global Supply: Driving strategic overseas localization projects—such as setting up localized manufacturing, warehousing, and technical support—to ensure seamless execution and rapid delivery for global clients.[ ABOUT LINGTONG (No.1 in China) ]Established in 1986, Lingtong is the pioneer and leading manufacturer of modular aluminum exhibition systems in China, holding extensive market coverage across domestic exhibition venues and exporting to over 100 countries and regions worldwide. We deliver safe, eco-friendly, and highly efficient structural booth solutions to the global MICE industry.[ LET'S CONNECT ]If you are looking for a reliable modular exhibition system supplier, or seeking partnership opportunities in global green exhibition projects, feel free to reach out.• WeChat ID: SmartMesse• Business Inquiry: PM me directly on LinkedIn