Smarajit Mishra

Marketing: • Lead a team of motivated individuals who are responsible for handling all aspects of Marketing (Brand strategy, Positioning, Digital Marketing, Launch & Sustenance Campaigns, Loyalty & Referral marketing, NRI marketing, Media planning) in domestic & NRI markets for our projects located in Bengaluru, Chennai, Hyderabad & Mysuru • Ranked No. 1 Brand in the country in Real Estate in 2025 by Track2Realty • Oversaw the launch of 40+ project launches & 30+ umbrella campaigns in our key markets • Complete responsibility on the marketing mix and cost of acquisition MIS & Strategy: • Lead the annual budgeting exercise for Residential (Sales, CRM & Registrations) • Responsible for the organization’s LRP (Long Range Planning) for next 5 Years on an ongoing basis • Set-up the incentive (SIP) framework and have been running it for almost a decade • Built the project lifecycle planning model that has been in use since 2018 for every single launch • All inventory, pricing, discounts, leads, opportunities & campaign datapoints are maintained by my team on the systems • Actively track market trends and competition and share key insights with Management • Transitioned the entire SBU’s reporting onto Power BI to have real-time access to accurate information (with 40+ dashboards) Digital Transformation - Katalyze Lead: • Lead a specialized team under the MD driving high-impact transformational projects • Launched in 2021 with the inaugural Katalyze initiative of enhancing Brigade’s customer-facing touchpoints • Since 2025, spear-heading an industry first real estate project of a simultaneous turnkey implementation of CRM and ERP systems, co-led by CIO, CFO, and myself CX & Customer Service Delivery: • This is the latest addition to my responsibilities and I lead a team of 16 members who are work as a SPOC for newly onboarded customers • In addition to this, my team has been handling the CRM & ERP systems as system admins from the business side for a long time