Syed Maratab Ali

Conduct thorough market research to pinpoint potential clients, competitors, and industry trends in engineering design and BIM. Proactively generate leads through diverse channels and establish robust relationships with existing and potential clients. Collaborate with the technical team to craft compelling proposals. Lead the Business Development team, shaping strategy and fostering growth. Identify and capitalize on new market opportunities, forging partnerships with key stakeholders. Tailor sales strategies for international markets, mindful of cultural nuances. Monitor team performance, set goals, and refine strategies for continuous improvement. Stay abreast of industry trends and represent the company at events to enhance visibility. Present regular reports to stakeholders, focusing on business development activities and outcomes. Constantly refine business development processes for enhanced efficiency.

Identify and evaluate potential dealers within the assigned area Develop strategies to expand the dealer network by establishing new partnerships Cultivate strong relationships with existing dealers to enhance loyalty and satisfaction Act as the main point of contact for dealers, addressing their concerns and providing support Provide comprehensive training to dealers on Telwin Welding Products, ensuring they have in-depth knowledge of the products Offer ongoing support to dealers, including technical assistance and sales training programs Collaborate with the marketing team to provide dealers with marketing materials, product displays, and promotional support Assist dealers in creating effective local marketing campaigns to boost sales Work collaboratively with each dealer to set realistic sales targets based on market potential and historical performance Monitor and evaluate dealer performance against set targets Coordinate with dealers to manage inventory levels, ensuring they have adequate stock to meet customer demand Implement strategies to minimize excess inventory and avoid stock-outs Work with dealers to establish competitive pricing strategies that align with company guidelines. Monitor market trends and adjust pricing strategies as needed Gather market intelligence from dealers regarding customer preferences, competitor activities, and emerging trends Use this information to adapt sales and marketing strategies Negotiate and finalize dealer agreements, outlining terms and conditions for the partnership Ensure that contractual obligations, including sales targets and marketing commitments, are met Regularly assess dealer performance through metrics such as sales data, market share & customer feedback Provide detailed reports to higher management on the effectiveness of the dealer network strategy Ensure that dealers adhere to brand standards, service quality, and ethical business practices Periodic audits to verify compliance with agreements and standards

• Oversee company performance and development across textile, real estate, and construction sectors. • Manage procurement, supply chain, and inventory for optimal turnover ratio. • Enhance supplier selection processes and maintain positive supplier relations. • Foster harmony with brand principals and distributors. • Improve manufacturing process, quality, and cost efficiency. • Enhance packaging, design, and product description for effective marketing. • Ensure efficient transportation and communication channels. • Monitor sales and marketing activities, define territories, and evaluate credit terms. • Drive customer engagement through refreshers and advertising campaigns. • Identify and evaluate new product opportunities. • Conduct market research to inform strategic decision-making. • Utilize KPIs for development and growth tracking. • Organize interdepartmental meetings for collaboration. • Review financial statements and adjust investment plans. • Engage in miscellaneous activities to foster continuous company growth and success.

•Successfully launched Dewalt power tools, accessories and anchors to the product range within a company without any exposure to the industrial equipment •Prepared a comprehensive business plan covering the start-up budgets, the direction of new staff, selection of products, setting the organization’s objectives •Reviewed the initial stock order and refined the replenishment process •Conducted several product trainings throughout KSA for imparting maximum product understanding before and after the launch •Monitored the display of products in all showrooms of the company and supported the showroom staff with maximum product understanding, understanding the customer needs and advising on the right product selection •Established key end users in all territories with best product offerings and special rate agreements customized for the key end users •Negotiated best prices with the Principal for key end users for highest penetration and customer retention over a long period •Worked out on a comprehensive prospects mapping and identification program. Supported the sales teams to enhance sales activity and improve sales funnel process •Regularly visited the Key End Users of all the regions with the relative sales staff for improved customer relationship and closing corporate deals •Maintained a strong liaison and worked closely with the Dewalt staff on all areas of trade including stock management, prospecting, marketing activities, after sales and customer services, special rate agreements, demos and other activities to enhance the brand image •Started up a new Industrial Sales Channel for the company along with the responsibility of launching Dewalt products all across the Kingdom •Setting realistic sales targets for the sales teams •Motivating team members to work as a single unit and working towards a common objective •Developed a lucrative incentive plan and improved appreciation process for highest motivation

• Set up a new branch in the Western Region of Saudi Arabia, deploying resources for swift results. • Develop comprehensive business plans, including budgets, recruitment, objectives, and sales forecasts. • Manage sales administration, streamline processes, and advise on maximizing business relationships. • Provide ongoing training for sales representatives to ensure product knowledge and meet targets. • Support the sales team, set realistic targets, and delegate duties based on strengths. • Devise strategies for achieving sales targets, map potential customers, and generate leads. • Motivate team, maintain harmony, and develop incentive schemes. • Ensure the team achieves desired results, track sales reports, and provide on-field support. • Maintain and improve relationships with key customers. • Direct operational aspects including distribution, customer service, HR, and sales. • Assess market conditions, develop forecasts, and manage budget allocation. • Identify areas for improvement and propose corrective actions. • Share knowledge with other branches, address satisfaction issues promptly, and ensure compliance. • Network to enhance company presence and reputation. • Stay updated on competing markets and provide reports on market movements.

• Handled a portfolio of power tools, welding machines, light construction equipment, small line of gensets, air compressors, hand tools, abrasives and other consumables of over SAR.100M • Reorganized the sales, marketing and purchase administration for Industrial Equipment • Successfully added Dewalt Power tools in the product range and over achieved the sales target from the very first year and gave substantial growth over the period • Successfully developed an Italian brand of Rebar Bending and Cutting machines and over achieved the targets and gave 3 digits growth over the successive years • Added new brands like Fanton Cable Reels, Pegaso hoists, Eproflex Welding Cables, Honda gensets and Const. Machines from different parts of the world • Added Grinding Techniques Abrasives and reorganized sales of Rotluff, Sun Tiger and Morrita Abrasives. Provided the impetus for double digit growth in successive years •Successfully launched and developed Blueweld Welding machines from Telwin-Italy •Made a detailed proposal for small petrol engine generators powered by Honda Engines and conducted market research to add the new brand •Reorganized sales and distribution of Kipor Diesel Generators, Toku construction machines, Amoytec Construction machines, generators and water pumps powered by Robin Engines •Opened new service canters network countrywide and improved the after-sales service for the company •Hired new product managers, sales staff, maintenance engineers and technical staff for business enhancement and improving operations efficiency •Conducted thorough market research and critical analysis for all new industrial products before qualifying for induction •Oversaw the replenishment of stocks for Industrial Range to achieve optimization and greater number of sales cycles to get better ROI • Conducted several training programs for the new and existing products • Supported key customers’ development in all regions and helped in closing corporate deals

•Responsible for the entire operations and business development with complete P&L responsibility •Improved the business portfolio from USD2M to USD5M within 3 years •Directly managed a team of 8 members •Redesigned the business structure and expanded sales channels •Successfully launched new brands including Tyrolit, Kito, Bishamon, Noblift, Powerweld, Collomix and Elemax to increase market reach and enhance sales offering •Established a new sales team and added several large sales accounts including key end users and dealer across UAE •Reviewed product pricing and gross margin goals for existing products annually and establish new product pricing. •Develop written launch plans outlining the launch process, present launch plans to senior management for approval, and track actual unit sales and gross margin performance for new product launches. •Conducted new product training for the sales force and dealer network •Participated at trade exhibitions like the Big 5 and attended other trade shows for market research •Planning and implementing the marketing/sales strategy based on market research. Major products included: Makita Power tools and accessories, Telwin Welding products, TYROLIT Abrasives, Drilling Solutions and Diamond consumables, Material Handling Equipment of Bishamon-Japan and Noblift, Manual and Electric Hoists of KITO-Japan, Welding consumables of Powerweld, Malaysia and Generators of Elemax Brand – Japan (Powered by Honda)2.6 to 6.5 kVa. •Research work for different brands including the competition pricing, demand, market expectations, sales potential, selection of distribution channels, etc. •Directing all promotional activities for greater penetration

• Spearheaded business development efforts in the Middle East and Pakistan for GE Bell Generators and various building materials, focusing on key territories such as the UAE, Saudi Arabia, and Qatar. • Conducted comprehensive market research and price comparisons to inform strategic decision-making and optimize product positioning. • Developed and implemented sales and marketing strategies to drive growth and market penetration, aligning with organizational objectives. • Established sales targets for all branches and product managers, ensuring alignment with overall business goals and objectives. • Led sales and product training initiatives to enhance team capabilities and ensure a thorough understanding of products and market dynamics. • Actively participated in industrial and commercial exhibitions to promote sales and elevate brand visibility and reputation. • Implemented various sales promotion activities and pursued opportunities for business development to expand market reach and drive revenue growth. • Additional responsibilities included overseeing the operations of the UAE branch in support of the General Manager (International Operations). • Oversaw the recruitment and hiring process for the sales team, ensuring the selection of top talent aligned with business needs and objectives. • Developed and executed comprehensive training and development programs for the sales team to enhance skills, product knowledge, and overall performance. • Provided ongoing coaching and support to the sales team, fostering a culture of continuous learning and development to drive success and achieve sales targets. • Collaborated with HR to establish performance metrics and KPIs, regularly assessing and evaluating the sales team's performance and providing feedback and support as needed. • Played a key role in talent management and succession planning initiatives, identifying high-potential individuals and facilitating career development opportunities within the organization.

•Responsible for the entire development of the brand in the Kingdom of Saudi Arabia •Developed a sales portfolio of USD1M from scratch •Market Research, Analysis, and planning the entire marketing strategy •Preparing budgets for promotion and market development •Setting targets for all the branches throughout the Kingdom and monitoring on a monthly basis •Visiting all major customers for the promotion of brand and supporting the sales staff in closing corporate deals •Monitored display at all showrooms and conducted training at all branches to enhance brand sales •Participated in different industrial and commercial exhibitions to enhance brand image and generating new inquiries •Monitored all the proposals made by the brand coordinator and helping the branches close the deals •Responsible for the research work conducted to know the competitors' activities and making necessary changes in the marketing strategies to boost up the sales •Responsible to achieve annual targets through different sales activities •Responsible for all below the line activities •Liaise between the Principal and Khusheim Company to maintain a healthy business relationship. •Preparing stock orders on timely basis and keeping inventory control for the available stocks •Improved the logistics arrangements with the Principal and started air freight shipments for meeting delivery deadlines & completion of sales orders •Cost analysis for all stock orders and setting the price strategy •Different other activities involving sales promotion and business development

• Responsible for adding and taking care of the key accounts of the territory • Key accounts developed included Saudi Binladin Group (All subsidiaries), Arabian International Co.(Attieh Group), Ma’aden (Saudi Arabian Mining Co.), Al Mabani, JGC Arabia, Tecnimont, Al Saad Group, Bemco, NAI, RAR, Pepsi, BMW, Samsung Eng., Nesma and several other top customers of the territory • Maintaining strong rapport and healthy business relations with the purchase departments and project heads for continuous sales and business development • Identifying new business opportunities and developing new corporate accounts • Ensure regular follow-up on existing accounts and enhance business opportunities • Conducting product demonstrations and sampling for approval and quick decision making • Ensure on-time submission of sales quotations and offers with necessary product details, technical information and catalogue copies to speed up the sales process • Make necessary follow up on submittals and closing sales • Ensure provision of on-time after-sales services and earliest settlement of warranty claims • Report and take necessary actions for revamping business relations and reducing customer churn rate • Responsible for achieving quarterly and annual targets • Preparation and submission of monthly, quarterly and annual sales reports to the management