Sloane Haglund

At Franck, we’re building the transaction infrastructure for specialty event rentals – a segment of the events economy that transacts over the phone and email.After nearly two decades in luxury event production, I saw firsthand how planners manage millions of dollars in sourcing and purchasing through PDFs, spreadsheets, phone calls, and disconnected vendor systems. The workflow behind event production remains remarkably manual despite the scale of spend moving through it.Franck brings inventory discovery, vendor coordination, and transactions into a single platform designed around how planners actually work. Our focus is specialty rentals: one of the largest and least digitized categories in the events industry, where availability, pricing, logistics, and product data still live across fragmented offline systems.We’re starting with the planner workflow because planners are the primary coordinators of rental spend across vendors, clients, venues, and timelines. Every transaction processed through Franck helps structure a market that has historically operated without a shared system for inventory or commerce.Our long-term goal is to build the operational backbone connecting visual discovery, vendor inventory, and purchasing across the events ecosystem.