Skaidre T

As CEO of Pragma USA, I lead the firm’s U.S. strategy and growth, ensuring we are positioned as a trusted, long-term partner for financial institutions. My focus is on identifying and pursuing the right strategic challenges — and building the organizational capabilities required to solve them at scale. This requires aligning market opportunity, client priorities, and leadership to ensure disciplined execution and sustainable performance. Key areas of accountability include: • Defining and executing the firm’s U.S. market and growth strategy • Shaping the firm’s value proposition and go-to-market approach • Building C-level partnerships across banks and credit unions • Aligning growth with long-term organizational capability and resilience • Ensuring financial performance, governance, and scalable operating foundations Under my leadership, Pragma USA continues to deepen its presence in the financial services sector while building the foundation for scalable, sustainable growth.

Led Customer Success across North America, aligning client outcomes with commercial growth and long-term partnership development within financial institutions. Strengthened value realization across strategic accounts, reduced churn exposure, and reinforced Pragma’s positioning in complex engagements by clarifying client priorities and aligning delivery with measurable business impact. • Advanced executive relationships across key accounts • Integrated customer success initiatives with regional expansion efforts • Established structured retention and risk governance frameworks • Improved cost-performance balance while protecting client satisfaction These efforts contributed to stronger retention, deeper partnerships, and sustained regional revenue growth.

Led strategic banking accounts across Latin America, driving revenue expansion and digital transformation initiatives in complex financial environments. Delivered a Digital Credit Origination Platform for a leading financial institution and generated a 119% revenue increase within a major financial services account through disciplined commercial alignment and account growth. Oversaw cross-functional teams serving institutions including Banco de Bogotá, Banistmo, Banco Serfinanza, Banco Popular, and Banco BHD León (Dominican Republic), ensuring executive stakeholder alignment and continuity across engagements. Strengthened sponsor-level relationships and governed evolving initiatives tied to measurable business outcomes, laying the groundwork for subsequent regional leadership responsibilities.

Led the institution’s digital channel strategy during a period of modernization, aligning marketing, product, and user experience with sales growth and operational efficiency objectives. Directed the development and launch of a Digital Mortgage Origination System, transforming the end-to-end application process and advancing the organization’s shift toward a more scalable, digitally enabled operating model. Integrated acquisition strategy, customer journey optimization, and process digitization to strengthen conversion performance and segment penetration, while improving visibility across the customer lifecycle to support better channel-level decision-making.

Led financial technology initiatives within the lending sector, with a primary focus on digital mortgage origination platforms for private and government-backed financial institutions. Directed the delivery of digital mortgage solutions designed to modernize and streamline end-to-end origination processes in regulated environments. In parallel, oversaw credit and educational lending platform implementations, strengthening clients’ digital capabilities across multiple lending products. Ensured alignment between business objectives, technical scope, and delivery execution, while contributing to account continuity through strengthened client relationships and identification of expansion opportunities.

Expanded Banlinea’s presence within financial institutions by combining digital banking execution with cross-border commercial coordination. Worked directly with institutions such as Fondo Nacional del Ahorro and Banco Coopcentral to operationalize digital banking initiatives, while simultaneously supporting regional sales strategies across Colombia, Mexico, Panama, and Ecuador. This role required balancing institutional delivery with market expansion — strengthening long-term corporate relationships while contributing to multi-country growth efforts.

Contributed to the strategic definition of the retail banking unit, helping formalize performance objectives, growth priorities, and execution frameworks. Parallel to this effort, structured and supported a large-scale financial education initiative for Cerrejón employees, connecting banking services with institutional workforce engagement and financial literacy programs. This experience marked the transition from functional execution to structured business planning within the banking segment.

Began within Banlinea’s financial education division, developing structured digital content aligned with SEO strategy and engagement performance. Participated in the design and rollout of a multi-year financial advisory program serving more than 1,200 employees at Cerrejón, contributing to the institutionalization of financial literacy initiatives within a corporate environment. This early stage provided exposure to digital platforms, content strategy, and institutional client engagement — laying the foundation for later roles in banking strategy and digital transformation.