Sara Kennard

Adfluential are demand generation experts. We empower business growth by delivering high quality and Adfluential partners with brands to drive customer acquisition through performance marketing, consumer data, and digital marketing solutions. In my role, I focus on identifying new growth opportunities by building strategic partnerships across the digital advertising ecosystem. I work closely with internal leadership, technology teams, and external partners to develop scalable business solutions, evaluate new revenue opportunities, and strengthen long-term commercial relationships. My responsibilities include: - Developing and managing strategic partnerships with advertisers, publishers, data providers, and technology partners. - Identifying new revenue opportunities through partnership strategy, market research, and commercial development. - Leading partner onboarding, contract negotiations, and cross-functional implementation efforts. - Collaborating with executive leadership to improve business processes, optimize acquisition strategies, and support long-term growth initiatives. - Evaluating data, technology, and marketing solutions that improve operational efficiency and partner success. - Building trusted relationships by understanding partner objectives and creating solutions that deliver long-term value for both organizations.

In this role, I was responsible for growing strategic partnerships, identifying new revenue opportunities, and optimizing performance across a diverse portfolio of advertisers and publisher partners. I worked closely with internal leadership and external clients to develop scalable acquisition strategies, strengthen partner relationships, and improve overall business performance. Key responsibilities included: - Developing and expanding strategic relationships with advertisers, publishers, and marketing partners across multiple industries. - Identifying new partnership opportunities and implementing growth strategies that increased revenue and long-term account value. - Collaborating with sales, operations, compliance, and marketing teams to launch new campaigns and improve operational efficiency. - Analyzing campaign performance and market trends to provide strategic recommendations that improved partner success and overall profitability. - Negotiating commercial terms while balancing partner objectives with business goals to build long-term, mutually successful relationships.