Stephanie Stanley

Stephanie Stanley

Program Operations, Director - Digital Transformation, Martech Architecture & Operational Excellence @ Catalysis

About

I’m a marketing technology and operations leader with 17+ years of experience architecting scalable systems, transforming complex processes, and turning messy data into powerful, connected customer experiences. I thrive at the intersection of business, technology, and cross‑functional collaboration—helping organizations translate vision into operational reality through clear strategy, thoughtful design, and well‑built platforms. Core Skills & Expertise - Marketing Technology (Martech) Strategy & Architecture - CRM Platforms: Salesforce, HubSpot - Marketing Automation: Marketo, SFMC, Iterable, Klaviyo - Data Platforms & CDPs: Segment, Azure, AWS - System Integration & API/Data Flow Design - Customer Journey Mapping & Lifecycle Architecture - Lead Management, Scoring Models & ABM Strategy - Digital Experience Platforms: Shopify, WordPress - Program & Project Operations Leadership - Process Optimization & Cross‑Functional Alignment - Privacy, Compliance & Data Governance - Reporting, Analytics, KPIs & Measurement Frameworks - Agile Methodologies & Technical Team Leadership My career has been shaped by delivering solutions that make teams smarter, faster, and more aligned. From leading martech and CRM architecture across enterprise ecosystems to designing data models, modernizing workflows, and launching global digital platforms, I bring a blend of strategic thinking and deep hands‑on execution. I love solving hard operational problems, simplifying chaos, and building systems that actually work for the people using them. At Catalysis, I’ve led programs across Microsoft, Zumiez, LOGE, WordPress VIP, and other enterprise and mid‑market organizations—driving everything from multi‑system marketing platform implementations to customer data infrastructure, automation strategy, process governance, and analytics frameworks. I specialize in bringing together Marketing, Sales, Customer Care, and Engineering to create integrated customer journeys supported by clean data, smart automation, and shared KPIs. I’m also passionate about privacy, compliance, and responsible data use. As Company Privacy Officer, I ensure platforms and processes meet regulatory standards while enabling teams to innovate and operate confidently. At my core, I’m a builder: of platforms, of processes, of clarity, and of teams. I love helping organizations evolve their martech and operational maturity—whether through smarter systems, better data flows, or tighter alignment across every stage of the customer lifecycle.

Country

United States

City

Seattle

Industry

Marketing & Advertising

Skill

Wordpress Development, User Interface Design, Cross-functional Team Leadership, Training, Marketing Operations, Google Ads, DevOps, Target Segmentation, Iterable Cross-Channel Marketing, Salesforce Sales Cloud, HubSpot, Content Marketing, Digital Marketing Analytics, Marketing Strategy, Customer Journeys, Demand Generation, Google Analytics, Customer Relationship Management (CRM), Technical Marketing, Agile Methodologies & Technical Team Leadership

Experience

Catalysis

Program Operations, Director - Digital Transformation, Martech Architecture & Operational Excellence

Catalysis

LinkedIn
2019-6 - Present · 7 yrs 4 mos

Greater Seattle Area

Specializing in complex program management to ensure the Catalysis team excels in organizing, defining, and delivering key requirements. • Spearhead the architecture and implementation of digital platforms (e.g., Marketo, Salesforce Marketing Cloud, Iterable, Segment, Shopify, WordPress) and data warehouses (Azure, AWS) to streamline customer data processes, enhancing customer experience, and optimize reporting. • Collaborate with business stakeholders to articulate requirements and translate them into actionable technical solutions. • Conduct thorough technology evaluations, providing strategic recommendations for digital tools and platforms and drafting statements of work. • Lead a multidisciplinary team of developers and analysts, utilizing agile methodologies to scope, build and deploy innovative digital solutions. • Serve as Company Privacy Officer, ensuring compliance with data protection regulations and policies, while continuously updating policies to align with current programs and emerging risks.

Catalysis

Sr. Project Manager - Marketing Technology & Campaign Program Operations

Catalysis

LinkedIn
2013-8 - 2019-6 · 5 yrs 11 mos

• Directed a team of project managers and developers to build and optimize over 15 campaign streams across multiple programs in up to 32 languages, managing approximately 250 email updates per month. • Successfully migrated demand generation email efforts into Marketo, establishing standardized designs and templated email campaign processes. • Strategized, planned, architected, and managed the construction of a reporting data warehouse to centralize and automate campaign reporting and analysis. • Established monthly analysis processes and reviews to continuously optimize email content, designs, and programs for targeted audiences. • Fostered strong collaboration and communication across teams to ensure seamless project execution and delivery. • Implemented best practices in project management to enhance productivity, ensure successful project outcomes, and maintain high-quality standards. • Utilized data-driven insights to drive improvements in campaign performance and overall program effectiveness. • Scope accurate project estimates and drafted statements of work for client-contracted projects.

Catalysis

Project Manager - Marketing Automation, Data Management & Campaign Delivery

Catalysis

LinkedIn
2011-4 - 2013-7 · 2 yrs 4 mos

• Directed the build of email campaigns from the design, development dynamic rules to target customer communications based on their associate data, sustained send execution, and regular reporting and insights. • Led database projects by architecting, developing, and maintaining processes to collect, merge, and store data from multiple sources in a standardized format for integration into various programs and processes. • Coordinate resources and vendors to create workable estimates for projects and wrote the statements of work for client contracted projects. • Acted as the central point of communication for multiple projects, organizing planning meetings, conducting project development reviews and presentations, producing timelines and status reports, and managing client and project resources.

Catalysis

Interactive Producer - Email Platform Specialist (SFMC) & Campaign Ops

Catalysis

LinkedIn
2009-12 - 2011-4 · 1 yr 5 mos

• Served as central point of contact to set up new email campaign processes to ensure the quality of email communications for ongoing newsletters and email campaigns. • Executed and sustained extensive email campaigns up of 2 million people. • Became subject matter expert on the email platform Salesforce Marketing Cloud, and developed complex coding and processes to support dynamic email targeting to increase customer response and created greater efficiency to build and send email campaigns. • Collaborated with internal resources to build strong relationships that end in strong collaboration.

Catalysis

Operations Coordinator - Procurement, Vendor Negotiation & Global Shipping

Catalysis

LinkedIn
2007-7 - 2009-11 · 2 yrs 5 mos

• Negotiated cost-effective manufacturing and assembly pricing with vendors, ensuring high-quality product delivery. • Oversaw global fulfillment of kits and products, effectively managing customs issues and ensuring timely delivery. • Monitored and managed inventory procurement requests, forecasting resource levels, tracking open purchase orders (POs), and ensuring timely receipt of materials.

Education

University of Washington

University of Washington

LinkedIn

Economics

Bellevue College

Bellevue College

LinkedIn

Stephanie Stanley's Contact Information

Email

******@***.com

Phone

(**) *** ****

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