Sebastian J. Jordana Caivano

Responsible for the commercial strategy, with focus in growth and the sustainability of the family business. Defined the growth drivers and currently executing the growth strategy with a redesign in several core areas of the organization. We increased our portfolio, expanded regionally and defined a clear CRM strategy to guarantee a sustainable and organic commercial strategy.

• Responsible for sourcing, marketing, marketplace, COMEX and business intelligence of Dafiti Colombia. • Accountable for revenue generation (+30% 2013-16 CAGR), gross margin, marketing efficiency and financial performance. • Defined sourcing and pricing strategy according to internal market research, CRM analysis and historic inventory performance. • Controlled sourcing and inventory management of more than 350 brands and 25.000 different references. Implementation of new planning and control procedures to achieve +50% increases in inventory turnover and +60% better profitability. • Responsible for the return on investment of the online and offline traffic generation to the site, achieving +10% annual increase in return • Commanded site and brand repositioning to a more fashionable perception. Achieving the top of mind fashion site in Colombia • Controlled EBITDA and cash flow achieving breakeven in 2016. • Managed finance for 8 months, achieved the turnover of the area and passed full external audits by E&Y.

• Defined omnichannel strategy (e-commerce & traditional retail) for leading Brazilian retailer. Determined regions to focus, detailed product assortment for all the categories and traffic generation strategy. Increased marketing returns by more than 25% and projected compound annual growth in gross margin of more than 40%. • Assessed the principal Brazilian luxury brand in the definition of the commercial strategy and in optimizing its cost structure. Defined product assortment and allocation among stores with internal and benchmark information. Determined a new store organization and compensation method. An increase of more than 30% in EBITDA was forecasted with all the results implemented. • Participated actively in more than 10 projects addressing different capabilities such as performance improvement programs, product assortment, M&A, make or buy analysis, corporate strategy, omnichannel strategy, corporate restructuring, capital management, commercial review, NPS® and valuation • Worked with top management of large national and multinational groups in several industries such as agribusiness, airline, apparel retail, online retail, banking, logistics, mining, insurance, private equity and retail in Brazil, Argentina, Chile and Peru

- Development and design of supply chain solutions for new and current clients - Inhouse supply chain consulting in current and potential operations, research and analysis of opportunities - Strategic studies with simulation and optimization softwares (i2 Transportation Modeler) - Development and exposition of commercial and technical development presentations - Direct contact with current and prospect clients

- Engineering consultant in projects of supply chain strategy, warehousing and network design - Qualitative and quantitative analysis of problems and development of different solutions - Economic and financial evaluation of improvement alternatives designed - Main participation in projects for the most important companies in Argentina and had direct contact with main managers - Assembled and presented the analysis and results of main solutions in Steering Committees

• Developer and leader of Slotting sector. Developed, implemented and supervised protocols to control and apply logistic variables to products entering the warehouse. Created and designed an Access database with logistic variables, still active. • Integrated the group in charge of the implementation of a Logistic Integrated System (SAB) • Analysis of surface needs and layout design of future warehouses • Fluent and direct interaction with the distribution center manager • Managed to work 6-8 hours / day while studying

• Among 2 students selected for exchange program, first exchange • Trimester coursework: Financial Decisions, Marketing Strategy, Supply Chain Management, Entrepreneurial Selling Skills

• Orientation: Corporate Finance • Thesis: "Financial implications on inventory management" (Pending)

• Among 4 students selected for exchange program • Semester coursework at THE WHARTON SCHOOL: Corporate Finance, Negotiations • Semester coursework at THE SCHOOL OF ENGINEERING AND APPLIED SCIENCE: Electrical Circuits & Systems II, Simulation Modeling and Analysis, Introduction to Environmental Systems • GPA: 3.68 / 4

• Thesis: “Feasibility study of home delivery centralization” • Cumulative G.P.A.: 7 / 10 (54 courses) – Top 25% of class • Main courses: Mathematics (I, II, III and IV), Numeric Methods, Physics (I, II, III and IV), Chemistry (I and II), Probability, Applied Statistics, Advanced Statistics, Industrial Costs, Budgeting and Control, Economics, Systems Dynamics, Production Organization (I and II), Quality, Strategic Planning, Entrepreneurship, Logistics, Fluid Mechanics, Stability, General Mechanic and Materials Technology.